Vaccination Controversy - 1554 Words

Vaccination Controversy Julie S. Bertram Excelsior College Authors note This paper was written for MLS 500: Graduate Research and Writing taught by Dr. Kyla Hammond Most healthcare professionals and leaders attribute vaccination as the single-most important reason for increasing the health of the human population during the past one hundred years. As a result, required immunizations are common in the U. S. and other developed countries. However, there is a segment of society who argue against vaccination due to worries that immunizing negatively impacts future health. More and more information is becoming available that presents allopathic vaccination in an ugly light. (Sharma, 2003) For the past century, vaccines for diptheria,†¦show more content†¦It is apparent that most parents feel safer vaccinating their children than they do not vaccinating which is reflected by the high vaccination rate in the U.S. (Largent, 2012) On the other hand, more vaccines mean more side effects. Increasingly, parents are anxious regarding the expanding volume of immunizations that they are supposed to permit their medical providers to give to their children. Not just the risk of each vaccine, but the volume of vaccines makes parents nervous. Children in the U.S. are now expected to receive between twenty-six and thirty-five vaccines before the time they enroll in kindergarten. (Park, 2008) Most of these vaccines are given before a child is eighteen months old, which also creates anxiety for parents. As many as six vaccines can be given at a time during a typical pediatric appointment. This can be a significant concern for parents, especially when the same pediatrician stresses the need to introduce foods one at a time to be able to identify potential allergic reactions. The addition of each vaccine increases the likelihood of the occurrence of side effects. Of great concern is the fact that the U.S. has one of the high est infant mortality rates in the developed world. (Largent, 2012) Could this be related to the fact that American infants are given the greatest number of vaccines? It might be safe to assume if vaccines were effective at protectingShow MoreRelatedThe Controversy Of Vaccination Of Vaccinations1562 Words   |  7 Pagesmore light on this unfamiliar concept. My topic will be about the controversy of vaccinations. I am going to research its history, the effect on your body, advantages and disadvantages. I am also interested in the reasons behind not getting vaccinations for your children, even when the parents could be willingly risking their child’s health and other children’s health. Furthermore, I wonder how doctors and professors view vaccinations and if they believe vaccinating your children is mandatory. TheRead MoreThe Controversy Of Vaccination Of Vaccinations2442 Words   |  10 PagesMy topic will be about the controversy of vaccinations. I am going to research its usage, the effect on your body, advantages and disadvantages. I am also interested in the reasons behind not getting vaccinations for your children, even when the parents could be willingly risking their child’s health and other children’s health. Furthermore, I wonder how doctors and professors view vaccinations and if they believe vacc inating your children is mandatory. The reason why I chose this topic is becauseRead MoreVaccination Of The Vaccination Controversy1499 Words   |  6 PagesThe Vaccination Controversy in Ohio According to the Centers for Disease Control and Prevention website, a vaccine is defined as â€Å"a product that stimulates a person’s immune system to produce immunity to a specific disease, protecting that person from disease† (â€Å"Immunization†, 2017). Children begin the vaccination process at birth and continue to receive vaccines throughout he or she’s adolescent years. The vaccinations are peremptory in the protection from diseases, such as, Hepatitis A, MeningitisRead MoreThe Controversy Of Childhood Vaccination1173 Words   |  5 Pages Vaccinations are something that is none around the world. It is supported in many countries but in others it is not. In the United States there is a constant controversy as to whether to vaccinate or not. Most parents in our society opt for the vaccination process to protect their children in any way they can. Although, many parents do not see it that way. The controversy of childhood vaccination spans back mor e than just a few years it goes back as far as the 18th century (Nelson) but the factRead MoreVaccination Crisis And Controversies Of Africa1620 Words   |  7 Pages2017 Midterm Report: â€Å"Vaccination Crisis and Controversies in Africa† The Africa past colonial, past aftereffects, and its evils like malnutrition, illiteracy, war and the refusal of a part of the population in the developed countries especially in America to let American children get vaccinated raised the problem of vaccination especially in a bruised population in Africa. The current problem is whether to suspend vaccination campaigns or to continue the vaccination for the welfare of childrenRead MoreVaccinations Should Be A Big Controversy Essay837 Words   |  4 PagesVaccinations have become a big controversy and interest in society. Should I get vaccinated? Should I not? Should my kids be vaccinated? What’s in the shots? Harmful or not? Many questions and demanding answers have been asked. You can be for it or against it. Each side has their own view on the vaccines. Vaccinations are freedom of choice. There are benefits and side effects for each side. In this paper I will be explaining points of views and statistics on each vaccine. Eve ryone is entitled toRead MoreVaccination Controversy Of Vaccinating Children2521 Words   |  11 PagesVaccination Controversy Vaccinating children has become an issue many parents are taking personally and debating on a regular basis. Several parents vaccinate their children, but do they really know what they are vaccinating for? Most vaccines are necessary for children to gain immunity. Immunity from severe diseases that are part of our history, such as: Measles, Polio, Pertussis, and Diphtheria are essential to everyone. Vaccinating for these serious diseases is a must to keep children healthyRead MoreThe Controversy Of Vaccines : Controversy Regarding The Risks Of Vaccinations1824 Words   |  8 PagesThe Controversy of Vaccines Controversy concerning the risks of vaccinations will always exist. As is the nature of a preventative intervention, it is difficult to rationalize giving a completely healthy child an injection that is known to have varying degrees of sides affects5. Additionally, these injections are to provide immunity to children for diseases that have an extremely low risk of circulating within a population. Since these vaccines have been able to protect so many individuals from experiencingRead MoreHPV Vaccination Controversy Essay examples697 Words   |  3 PagesHPV vaccinations have been involved in some heated debates involving the general public and the government for some time now; whether the vaccine is worth being administered to young girls is the underlying question and if so at what cost. In the articles â€Å"HPV Vaccine Texas Tyranny† and â€Å"The HPV Debate† both authors Mike Adams and Arthur Allen provide enlightening information on why the HPV vaccinations shoul d not be mandated through legislation, Adams conveys his bias and explains how the governmentRead More Controversy About Vaccinations Against Infectious Diseases Essays1085 Words   |  5 PagesVaccination Against Infectious Diseases Vaccines are one of the most controversial topics in modern medicine and will continue to attract more attention in the years ahead. Most new parents dutifully take their babies to their doctor to be vaccinated, at the prescribed times. However, over the last few decades, there have been several scares concerning vaccinations, and the possible side effects of them. Some parents have refused to have their child vaccinated because

Economic Issues Faced By Consumers And Producers - 1226 Words

Scarcity is one of the most fundamental economic issues faced by consumers and producers alike. It refers to a situation where decisions have to be made in how resources should be allocated to match the unlimited wants of consumers. According to Investopedia â€Å"Any resource that has a non-zero cost to consume is scarce to some degree†. This can range from anything such as water, food, petrol to homes or cars. Many people confuse shortages with scarcity. A shortage (study.com) â€Å"occurs whenever quantity demanded is greater than quantity supplied at the market price†. A shortage is only a short term issue and resources will eventually be replenished, whereas scarcity is a â€Å"naturally occurring limitation on the resource that cannot be replenished†. While scarcity is undeniably a huge issue in economics, there are other issues that we face. For example, one issue is the concept of opportunity cost. Opportunity cost refers to a situation where one course o f action has caused the loss of alternatives by choosing a different course of action. For example, if the government decided to spend on improving education, other areas such as healthcare, military, infrastructure etc. would have been the opportunity cost. The two fundamental paradigms in economics are known as the exchange and production paradigm. The exchange paradigm, which is used to understand neoclassical economics, is one which identifies itself with studying individuals as well as the allocation of resources (addressesShow MoreRelatedShould Free Trade Be Allowed?904 Words   |  4 PagesAllowing free trade to happen will allow many benefits like having larger varieties of goods and services for a lower price, growth for the economy and as well as increased exports for producers. Free trade will especially help the Trans-Pacific Partnership, a free trade agreement among 12 countries that border the Pacific Ocean. The countries included in the are: Australia, Brunei Darussa lam, Canada, Chile, Japan, Malaysia, Mexico, Peru, New Zealand, Vietnam, and the United States.The benefits ofRead MoreMusic Industry And Its Effect On The Entire Industry1113 Words   |  5 Pagesalmost a one-off issue, while the cost of replication of music after the completion of the product is almost zero. No matter how many consumers a music product has, it will not affect the product cost nor the prices of music. In this sense, music can be considered as a kind of public goods (Woolley, 2010). As a result, the pirate and smuggling activities are generated naturally and the consumers may even think it is normal without the deep concerns about the benefits of music producers. The reasonRead MoreThe Cause And Effect Of Leaded Gasoline1544 Words   |  7 Pages Near the end of 1857, President James Buchanan was faced with increasing economic turmoil due to the Panic of 1857. According to â€Å"Panic of 1857† on The failure of several important businesses and the fall in grain prices led to an economic downturn that affected the entire United States, which Buchanan chose to ignore. This financial slump ended several years later, but the consequences exacerbated other issues in the U.S., especially the tensions between the North and the South. In 1965, ClairRead MoreHow Different Aspects Of Economics Affect The Consumer And How Helpful It Is1228 Words   |  5 Pages Introduction To Economics Music Video Essay Caitlin Brice St. Petersburg College Abstract This essay will be explaining how different aspects of Economics affect the consumer and how helpful it is for people to understand them. Different economic ideas and concepts will be explained in detail and will include examples displaying how it applies to the average consumer. The vocabulary being explained will be terms that will indefinitely affect every consumer and will show how importantRead MoreThe Dispute Between Mexico Ad United States Regarding International Trucking Implemented By Nafta1437 Words   |  6 Pagesagreement, imposed tariffs on some $2.4 billion of goods shipped from USA to Mexico. After witnessing several consequences, US promised to come up with new program that will address the problems, however nothing was in action till 2010. Problems- USA faced many problems under NAFTA agreement. These were due to Teamsters, Congress and lastly the effects US had to face because of increased tariff rates by Mexico. Each problem is summarized in detail- †¢ Teamsters - According to Teamsters Mexican trucksRead MoreEconomics708 Words   |  3 Pageswhat are externalities? Externalities are common in virtually every area of economic activity. They are defined as third party (or spill-over) effects arising from the production and/or consumption of goods and services for which no appropriate compensation is paid. Externalities can cause market failure if the price mechanism does not take into account the fullsocial costs and social benefits of production and consumption. The study of externalities by economists has become extensive in recentRead MoreExternalities Essay615 Words   |  3 PagesWhat are externalities? Externalities are common in virtually every area of economic activity. They are defined asthird party (or spill-over) effects arising from the production and/or consumption of goods and services for which no appropriate compensation is paid. Externalities can cause market failure if the price mechanism does not take into account the full social costs and social benefits of production and consumption. The study of externalities by economists has become extensiveRead MoreChanging Consumer Based Fashion Industry1443 Words   |  6 PagesWhen examining the ever changing consumer based fashion industry, man-made societal standards, generalized attitudes towards sustainability, and overall environmental awareness effect consumer decisions. From an economic perspective, looking at the opportunity cost of clothing quality, supply of produced clothing, and demand for a new found sustainable market give the fashion an industry an opportunity to grow into a more sustainable venture. As social media grew with the advancement of technologyRead MoreFree Trade And Trade Agreements1738 Words   |  7 Pagespurpose is to shelter domestic producers from international competition and transmit, rather than create trade flows. Free trade is way to create wealth for many countries and the citizens of all participating nations by giving the consumers the opportunity to buy more, Better quality goods at low costs some of the known examples of free trade agreements NATA 1994, AFTA 1992 and various European union trade agreements etc. All these agreements played a vital role in economic growth for a nation, improvedRead MoreStop Burdening Small Businesses938 Words   |  4 Pagesthe net new jobs created between 1993 and 2011 and since the recent recession, from mid-2009 to 2011, small firms accounted for 67 percent of the net new jobs (Employment Statistics | SBA.gov, 2014). Unfortunately, rising costs and inefficient economic policy threaten the basic building block of our economy. This ordinance further compounds the economy’s sluggish recovery. Repelling this ordinance is the first step towards removing unnecessary financial burdens. Rising Costs The cost of operating

Bipolar I Disorder ( Bd ) - 976 Words

This paper focuses on bipolar I disorder, previously known as manic-depressive illness. It includes the definition and characteristics, neurobiology and pathophysiology, psychological and environmental factors about the disorder. There is also a brief description about nursing interventions. Next, two evidence-based research papers will be presented. Additionally, there will be a summary on two audiovisual films that focused on bipolar I disorder. Lastly, there is a brief discussion about personal thoughts and feelings about bipolar I disorder. Introduction When people are asked what bipolar I disorder (BD) is, they often describe someone as being psychotic, having drastic mood changes, being depressed then super happy, and the list is endless. Often, individuals who suffer with BD are stigmatized and discriminated. The following piece is part of a poem called â€Å"You and Me† written by Debbie Sesula, â€Å"...If you get angry/ You’re considered upset/ If I get angry/ I’m considered dangerous. / If you over-react to something/ You’re sensitive/ If I over-react to something/ I’m out of control†¦Ã¢â‚¬  BD is not well understood by society and it is unfortunate that individuals who have this disorder often isolate themselves and feel ashamed. Definition and Characteristics â€Å"The essential feature of a manic episode is a distinct period during which there is an abnormally, persistently elevated, expansive irritable mood and persistently increased activity orShow MoreRelatedWhat Bipolar I Disorder ( Bd )1529 Words   |  7 Pagespeople are asked what bipolar I disorder (BD) is, responses often include, â€Å"Sometimes they’re really normal and then they get super mad,† â€Å"drastic mood swings,† â€Å"they’re psychotic,† â€Å"one can be very happy and excited but can also experience depression,† and the list is endless. Often, individuals who suffer with BD are stigmatized and discriminated. The following piece is part of a poem called â€Å"You and Me† written by Debbie Sesula, â€Å"...If you get angry /You’re considered upset/ If I get angry/ I’m consideredRead MoreBipolar And Related Disorders ( Bipolar )1289 Words   |  6 Pages Bipolar and related disorders Justin Rodriguez Professor Hanselman Social Psychological Counseling Cumberland County College April 21, 2015 April 21, 2015 Abstract Bipolar Disorder (BD), also known as manic depression, is a mood disorder that is thought to affect some 5.5 million Americans, or 2.6 percent of the population (Treatment Advocacy Center). This paper explores Bipolar I, Bipolar II, Cyclothymic disorder, their features, and treatments. Also discussed is the progression of BipolarRead MoreEssay about The Research on Bipolar Disorder1673 Words   |  7 Pagescity it strives for order and efficiency. However a patient with Bipolar Disorder has a very chaotic type of brain function; causing changes in mood and sometimes suicidal thoughts Bipolar Disorder is a common psychiatric mood disorder that is defined by recurrent episodes of abnormally elevated mood and depression, changes in energy and, the ability to carry out day to day tasks. (Joel, Jakosson and colleges) â€Å"Bipolar Disorder (BD) is a chronic disease with high risk of relapse. This disease alsoRead MoreFibromyalgia And Bipolar Disorder : Extent Of Comorbidity And Therapeutic Implications1109 Words   |  5 PagesFibromyalgia and Bipolar Disorder: extent of comorbidity and therapeutic implications ABSTRACT Fibromyalgia (FM) is a syndrome that affects muscles and soft tissues. Symptoms include chronic muscle pain, fatigue, sleep disturbances, and painful trigger points and and psychological symptoms such as depression and anxiety. In particular, there is strong evidence of comorbidity of FM and Bipolar Disorder (BD). Therefore, adequate psychiatricRead MoreBipolar Disorder ( Bipolar )1010 Words   |  5 PagesIntroduction/Overview of Condition Bipolar Disorder (BD) is a severe mental illness (SMI) characterized by dramatic mood â€Å"swings† between manic and depressed states. In their manic states, individuals experience an abnormally elevated mood characterized by extreme, grandiose gestures and ideas, inflated self-esteem, lack of sleep, constant talking, distractibility, poor judgement, and even aggression (Griggs). Individuals can be characterized as having either a hypomanic episode or a manic episodeRead MoreHow The Mind Works At A Young Age?1545 Words   |  7 PagesI first became interested in how the mind works at a young age. An introspective and deep thinker, I would take inventory of the people around me and the way they behaved. I assessed why a certain reaction may have occurred between two parties, whether the reaction was positive or negative. Replaying scenarios in my head, like Sherlock Holmes, became more prolific as the term â€Å"manic depression† came into my life. Manic depression, a lso known as bipolar disorder, became a topic of regular conversationRead MoreBipolar And Related Disorders : Symptoms And Treatment Of Bipolar Disorder1669 Words   |  7 PagesBipolar and related disorders are lifelong perplexing mental illnesses that are difficult to diagnose and treat. Bipolar illness is a chronic shifting of extreme euphoria (mania) and deep sadness or hopelessness (depressive) episodes, complicated by comorbidities and the potential for poor health outcomes. The occurrence of bipolar disorder (BD) throughout the adult population in the United States is reported to be approximately 5.7 million people each year, with a lifetime prevalence of 3.9 percentRead MoreBipolar Disorder And Its Effects861 Words   |  4 PagesBipolar disorder is caused, in part, by factors of nature. In short, bipolar disorder is caused by factors of genetics, heredity, factors that are inherent to who we are. Bipolar disorder (BD) is a â€Å"neuropsychiatric disorder†¦characteri zed by recurrent episodes of depression and mania or hypomania† (Bavamian et al., 2015. p. 573). The study conducted by Bavamian et. al., asserts that there are in fact microRNAs (miRNAs) which regulate gene expression. In individuals with BD, they expression of miR-34aRead MoreMajor Types Of Major Depressive Disorder ( Mdd ) Essay927 Words   |  4 PagesMajor Depressive Disorder (MDD) is a mental disorder characterized by behavioral, emotional, and cognitive symptoms that include but are not limited to the loss of pleasure or interest in activities (anhedonia), sleep disturbances, appetite changes, guilt or worthlessness, fatigue, lack of concentrating and/or indecisiveness including emotion dysregulation (mood swings) and views of the negative affect. People with MDD have five or more depressive symptoms, including sad mood or loss of pleasureRead MoreHow Does Gray Matter Effects Schizophrenia And Bipolar Disorder?1369 Words   |  6 Pagesclinical attention and research as it has been consistently involved in studies to better understand brain pathology, pathophysiology and neurobiology in schizophrenia and bipolar disorder. Many meta-analytical reviews in structural neuroimaging studies have persistently shown abnormalities in schizophrenia and bipolar disorder. Using anatomical likelihood estimation (ALE), a meta-analyses of forty- two studies demonstrated extensive gray matter deficits in frontal, temporal, cingulate and insular

Developing an Advertisement Design

Question: Discuss about theDeveloping an Advertisement Design. Answer: Introduction Johnson Johnson Company (J J) is one of the most famous Baby brand producing products (oil skin) that clean and clear spots. The company is well known across United Kingdom and United States of America. It rose to fame in the 1990s when it realized that its expertise in babies skin may offer credibility to other skin care products. The company therefore decided to come up with a number of sub brands under the same name (Johnson name) and targeted people at different stages (Belch Belch, 2015). This is where teenage girls came in and later the company started to bank on them as the sole costumers to its product. Purpose or Objectives of Johnson and Johnson Advertising Campaign in Measurable Terms The purpose or the objectives of the subject company in measurable terms was to become the first in ranking with respect to skin care brand. This it planned to achieve through increasing the product value and quality as well as producing a list of skin care brands for the teenage girls to clear spots (Booth Koberg, 2012). The other was to become one of the most popular brands that have got medicinal input among female teenagers. This was majorly because it is the medicinal substances that were going to clear the spots that may occur on the ladies skins. The final objective was to ensure an establishment of relationship between the company and the teenage girls. This was mainly aimed at establishing loyalty to Johnson Johnson for as long as they live. In order for the company to achieve the above objectives in measurable terms, it had the task of encouraging the subject girls to believe in them and convince them, that they understood the girls needs. Commenting on the Feasibility of the Subject Companies Objective with Regards to Budgets, Time and also Market Factors Feasibility in simple terms refers to the state or the degree of something to be done with ease. The feasibility on the subject in view of budget, time and market factor was possible only if a number of plans were developed. For example, market factor was dependant on the laid strategy that the company was going to use to outdo other companies with the similar product brand. In every market there has to be competitors and every competitor will always want to be at the peak. This is the basic reason why between 1992 to 1996, Johnson Johnson Company was still not able to take the top position due to poor promotional strategies. The feasibility of time and budget were achievable since there was enough time spans for the company to improve its dealings and rise to the top. That on budget was also possible since the company had laid strategies for improvements with an inclusion of the budget. Difference Between American Consumer Responses and British Responses American consumer responded positively and the Girls talking worked perfectly well with them and therefore, there was much sale made whereas the response of British consumers was negative since they never saw something good in the advertisements made. This therefore reduced sale among the British consumers (Brown, 2011). One Legal or Ethical Issue that would arose in the Course of the Campaign directed towards Teenage Girls One of the ethical concerns that would have arisen during the campaign would have been on the teenage girls were assisting in promotional activities ensuring that they operate within the legal policies and not violating any promotional laws. Summary on how J J Allocated Resources The first resource allocation by the subject company was on the buying of company name from Revlon in 1991, the other resource allocation was on achieving its strategies for achieving objectives. Much of which went to advertisements and also products promotion, this is the area where consumers in both America and Britain were also generalized since they were targeted through advertisements (Szetela Kerschbaum, 2010). Describing Campaign Length, Service Providers Chosen, Time Frames and Milestones chosen in this Particular Case Study The campaign length of J J Company in respect to its product was seven years. This is because the launch of the company name under clean and care that was bought from Revlon was in 1991. This is when it began its campaign till 1998 when it was able to achieve its objective of being the best in ranking. The service provider chosen by the subject company were mainly confident teenage girls who ensured that the company achieves it goal. This they did by engaging in promotional activities among other things of services to entice majority of teenage girls across Britain and U.S. to buy the brand (Anderson North Seattle Community College, 1975). The detailed response provided, goes hand in hand with time frame and answers the aspect of milestone as well. Answers or Responses to what should be included in the Marketing Plan Meeting Organizational and Marketing Objectives and Incorporating Marketing Approaches and Strategic Marketing Mix. The marketing plan of Johnson Johnson Company explores at a greater extent the number of objectives as well as its marketing approaches and not also excluding the marketing strategic mix. Some of its grand objectives includes; striving and raising to being one of the best dealing brand, consolidating a great number of consumer and finally establishing good rapport with consumers. Major marketing approach for this is on monopolizing the marketing field by the wide variety of brand product produced. Finally the strategic marketing mix as indicated in the diagram mainly provides a guideline on how the plan will be explored. Rationale for the Mentioned and Information that Supports the Choice of Strategies and Tactics The major rationale is to ensure that the performance of the company is at a better position and can maintain its pace of value addition. Presentation of the Plan in Time Frame and Particular Format The subject presentation is in the table of marketing plan below with the required time frame and the format that has been adopted from the Australian Marketing Plan Template. Showing How Adjustments have been made in Response to offering Feedback to Key Stakeholders for Implementation within the Required Time The adjustments made in line with the marketing plan in question are in reference with the time frame the company is to start operation and the time of implementation. It is after Implementation is done with when feedback will be provided. The details of the same are summarized in the template below. Marketing Plan of a Company of My Choice Johnson Johnson Company Management Plan Question Explanation More information Companys name Johnson Johnson Company Visit our Companys website (1) Companys objective To be the best in dealing brand Consolidate a great number of consumers in the market. Establish good rapport with consumers Visit our Business objective topic Companys strategy Using promotional services like the social media Coming up with discounts that will still leave the company having its profit to attract consumers Providing a wide variety of products related to the brand. Visit our Company strategy topic. Answer for number 1) Still, Marketing approaches as well as strategic marketing mix Monopolizing the marketing field by the wide variety of brand product produced Examine our performance in the stock exchange market Financial details for the plan An approximate of 3million dollars to be used in strategy application See our company financial books. It can be accessed through our major branches. Number 2) Rationale for business objectives The main rationale is to ensure that the performance of the company is at a better position and can maintain its pace of value addition Refer to our strategy reference within the marketing plan Answer for Number 4) Adjustments made in response to feedback from key stakeholders By the second and third year, there should be results seen (positive results) Fourth year of companies operation, financial analysis. An adjustment of two years is provided, then on the seventh year, response made to key stakeholders Visit of major offices Answer for Number 3) Time frame The first strategy to be executed between the first and second year, the second and third strategy should be realized by forth year. Implementation of the strategies should begin immediately the company begins operation but response to be made on the seventh year to key stakeholders You can go through the companys overview book Note; The table represents the format that has been adopted from the Australian Template thus answering question 3 that is also pegged to Time Frame. References Anderson, V. F., North Seattle Community College. (1975). Revival of Political Americana: An Analytical Review of the Organizationof Candidates' Fair '72. Belch, G. E., Belch, M. A. (2015). Advertising and promotion: An integrated marketing communications perspective. Booth, D., Koberg, C. (2012). Display advertising: An hour a day. Hoboken, N.J: John Wiley. Brown, B. C. (2011). How to use the Internet to advertise, promote and market your business or website-- with little or no money. Ogden, J. R., Rarick, S. (2010). The entrepreneur's guide to advertising. Santa Barbara, Calif: Praeger. Pride, W. M., Hughes, R. J., Kapoor, J. R. (2010). Business. Australia: South-Western/Cengage Learning. Szetela, D., Kerschbaum, J. (2010). Pay-per-click search engine marketing: An hour a day. Indianapolis, Ind: Wiley.