Friday, May 31, 2019

Lord of the Flies essay :: essays research papers

Importance of LeadershipLeadership is something that stands out in people. In a group, people escape to look to the strongest person to follow. However, the strongest person may not be the best choice to follow. In Lord of the Flies by William Golding, Ralph and diddly-squat each ask leadership qualities. Jack is probably the stronger of the two however, Ralph is a better leader. He has a better understanding for the boys. He also has more common virtuoso and treats the boys better than Jack. Ralph shows that he has a better understanding of the boys than Jack. He knows that the boys need some sort of order on the island in order for them to survive. He starts a simple form of government and sets a few find outs for them. Even though they dont last very long, the fact that he tried to dish up the group is what makes him a better leader. Ralphs wisdom and ability to look toward the future also has an advantage over Jack. He has a sense to defy his focus on getting off the isla nd. When the fire goes out, Ralph gets upset because the chance to be rescued was gone as well. Ralph enforces his role of leadership as he gives the boys a sense of stability of an authority figure. He keeps the boys in pretty good order at the meeting by making a rule that they can only speak if they have the conch. Ralph knows that the littleuns are afraid and they need shelter to feel more secure. They work together for a while, but as the time goes on the smaller boys want to go play. They slowly lose all their help until Simon and Ralph are the only ones left to work on them. Ralph knows that this is a necessity and keeps bringing it up at the meetings. Jack, on the other hand, is doing nothing but causing chaos. Jack fails to realize that the boys need security, stability, and order on the island Jack was a leader of the choir before the boys landed on the island. These boys, who were in the choir, still want to follow Jack however, they have no discipline at all. The only th ing that is on Jacks mind is hunting. He doesnt care about anything else, except capturing and kill the pigs for some food.

Thursday, May 30, 2019

The way it goes :: essays research papers

In 1940, George Santayana looked back on his forty years in America, and remarked morbidly "If I had been supernumerary to choose, I should not have lived there, or been educated there, or taught philosophy there or anywhere else."1 He had come to Harvard in 1882 when it was in the middle of its nearly dynamic transformation he succeeded both academically and socially as an undergraduate, and, in the company of William James and Josiah Royce, he became one of the roughly prominent and well-recognized participants in perhaps the greatest department of philosophy that ever existed.Yet Santayana found something horribly wrong with the changing University. He worried that the destiny movement towards practicality and specialization, which he equated with President Charles William Eliots attempts to make Harvard a nationally-recognized institution, was draining the university of the aestheticism and humanism that had made higher education worth pursuing. He saw in Harvards m elodic line of excessive materialism and utilitarianism an ailment of American society as a whole, an ugly new trend that had separated the national "will" from imagination, and rendered the intellect irrelevant. contrary most other critics of the new university, the academic and cultural environment was so intolerable to Santayana that he decided to escape it altogether. He left for Europe in 1912, and although he would continue to write about America until his death in 1952, not once did he return.Academia is still not at rest. The publics far-flung admiration for higher education once prevalent in the postwar era has begun to reverse itself, and between harsh budget cuts on the one chip in and Alan Blooms vicious denunciation of the university on the other, the future of higher learning in America may look as bleak to the prospective graduate schoolchild as it ever has in recent history. Crisis, however, is nothing new to the American university, and Bloom is not the f irst to warn of the "collapse of the entire American educational structure,"2 which, at last observation, was still standing.The very revolution in education that gave the university its modern, recognizable form found itself confronting similar forecasts of gloom and doom at the turn of the century. Along with the adoption of the devoid elective system and specialization of knowledge that came to be the staples of higher learning there emerged a small save vocal force determined to curtail the excesses of utilitarianism and abstract research. Known as the "advocates of liberal culture," these men reacted to an institution they believed had lost its sense of purpose, and their opposition, like todays, was testament to the suppuration and deeply felt fragmentation of the university.The way it goes essays research papers In 1940, George Santayana looked back on his forty years in America, and remarked morbidly "If I had been free to choose, I should not have lived there, or been educated there, or taught philosophy there or anywhere else."1 He had come to Harvard in 1882 when it was in the middle of its most dynamic transformation he succeeded both academically and socially as an undergraduate, and, in the company of William James and Josiah Royce, he became one of the most prominent and well-recognized participants in perhaps the greatest department of philosophy that ever existed.Yet Santayana found something horribly wrong with the changing University. He worried that the visual sense movement towards practicality and specialization, which he equated with President Charles William Eliots attempts to make Harvard a nationally-recognized institution, was draining the university of the aestheticism and humanism that had made higher education worth pursuing. He saw in Harvards atm of excessive materialism and utilitarianism an ailment of American society as a whole, an ugly new trend that had separated the national "will" f rom imagination, and rendered the intellect irrelevant. different most other critics of the new university, the academic and cultural environment was so intolerable to Santayana that he decided to escape it altogether. He left for Europe in 1912, and although he would continue to write about America until his death in 1952, not once did he return.Academia is still not at rest. The publics widespread admiration for higher education once prevalent in the postwar era has begun to reverse itself, and between harsh budget cuts on the one snuff it and Alan Blooms vicious denunciation of the university on the other, the future of higher learning in America may look as bleak to the prospective graduate assimilator as it ever has in recent history. Crisis, however, is nothing new to the American university, and Bloom is not the first to warn of the "collapse of the entire American educational structure,"2 which, at last observation, was still standing.The very revolution in educa tion that gave the university its modern, recognizable form found itself confronting similar forecasts of gloom and doom at the turn of the century. Along with the adoption of the free elective system and specialization of knowledge that came to be the staples of higher learning there emerged a small and vocal force determined to curtail the excesses of utilitarianism and abstract research. Known as the "advocates of liberal culture," these men reacted to an institution they believed had lost its sense of purpose, and their opposition, like todays, was testament to the growth and deeply felt fragmentation of the university.

Wednesday, May 29, 2019

Julius Caeser-the Conspirators 2 Kill Him :: essays research papers

CONFIDENTIAL-OBSERVATIONAL REPORTMy dear Caesar, my master, you summoned me to record my observations of the people of High Rome. I have gathered information from my many spies and informants and have filed this report. I thought it might interest you of the goings-on of the following citizens.Marcus Antonius- Your loyal subject has stayed true to you and honours you. He poses no trouble to your rule and does not seem persuaded by the other schemers.Cassius-He appears a very tempered person. It appears that he feels that you are too powerful, still this an diaphanous sign of jealousy. I fear that he is planning a conspiracy against your greatness. He is to a greater extent practical than Brutus, but poses a great threat to you. My whim is to terminate his life.Cicero- He is far calmer than the excited Cassius. I feel that he and Cassius are in this conspiracy together. However there is a far more important member of the conspirators. Extermination is still advised.Brutus- He may appear to be your friend Caesar, but I sense betrayal. He is a awful person who is respected by many. He is a Stoic and believes in idealism. However, the respect he receives from others only makes him more dangerous as he is more capable of encouraging others to agree with him. His life must be ceased at all costs.Flavius- I noticed at your celebrations, the actions of Flavius were suspicious. He was attempting to remove your decorations, a top out sign of dissent towards you. However I do not feel that he is a threat to you, but rather a follower of Brutus. I therefore feel that observation is necessary but extermination is not.Marallus-This tribune seems shy of whether to assist Flavius and seems more concerned about the festival of Lupercal.Artemidorus of Cnidos- I am unsure about this man about whether to believe his letter of warning to you, whether he is trying to take you off the scent. However, from my observations, I feel that you should believe this man.Trebonius- He is quite a a sly and sneaky character who must be constantly surveyed. He may be conspiring against you.Cinna the poet- This man is not a problem towards you Caesar but rather, there is a danger towards him. For he may be confused with Cinna, who may be involved in conspiring against you. I suggest that we protect him.Ligarius- another(prenominal) member of the planned plot against you.

R.C. Sherriffs Journeys End :: Sherriff Journeys End Essays

R.C. Sherriffs Journeys EndJourneys End was written in 1928, ten years later the end of theFirst World War. The author, R. C. Sherriff, was injured during actionin World War 1 and therefore got a ticket home. Sherriff was trying toraise specie for a new boat club and so decided to write this hornswoggle andperform it. The another(prenominal) club members refused to act out this playbecause it was too like the World War. There had been a tendency formen returning from the front not to discuss their experiences as theywere too horrific and they did not desire their womenfolk to know thetruth.So Sherriff went to the Incorporated Stage Society. They agreed,after a while of asking, to have one Sunday performance at the SavoyTheatre in London. They were to hear the play and see if it wassuccessful. It was very successful and then ran for another 600 shows.Sherriff then became a full time writer and died in November 1975.After Journeys End, many other books and plays were written and performed about World War 1, but Journeys End had been the first.In the play Sherriff uses many ways to portray the horrors of war andbecause it is set in a dugout the audience is brought right to thefront line for the entire play.The conditions are conveyed in great detail and they are introduced atthe very beginning of the play with Hardy trying to wry his sock outover a candle in a dugout. Sometimes the men could not get dry fordays and the condition known as trench foot took its name from aninfection of the feet resulting from being constantly wet.Lice affected the soldiers very badly in the trenches. The soldierswere on duty at the front for six days and then got time off to restand be de-loused. The lice would be everywhere and even if thesoldiers were clean they would be re-infested very quickly. Stanhopesaid the dugout reeked of candle-grease, and rats - and whisky andlike cess-pits.During the play it was said by Hardy that there probably is over twomillion rats in and nea r No mans land. Hardy advised Osbourne notto sleep with his legs hanging too low or the rats gnaw your boots.During the six days at the front the soldiers very seldom took theiruniform off, not even for bed, except their shoes and wet items ofclothing. They slept on beds sometimes with no bottoms, in thedugouts. They were bunk beds and had a frame and a fewer cross bars.

Tuesday, May 28, 2019

Comparison Of Martin Luther King Jr And Malcom X :: Compare Contrast Essays

They were black men who had a dream, but never lived to see it fulfilled. One was a man who spoke erupt to entirely humanity, but the world was not yet ready for his peaceful words. I have a dream, a dream that one day this solid ground will rise up and live out the true meaning of its creed... that all men are created equal. (Martin Luther King) The other, a man who spoke of a rampageous revolution, which would bring about radical transpose for the black race. Anything you can think of that you want to change right now, the only way you can do it is with a ballot or a bullet. And if youre not ready to get involved with either one of those, you are satisfied with the status quo. That means well have to change you. (Malcom X) While Martin Luther King promoted non-violence, civil rights, and the end to racial segregation, a man of the name of Malcom X dreamed of a separate nation.Martin Luther King, Jr. was the conscience of his generation. A Southerner, a black man, he gazed upon the great wall of segregation and saw that the power of love could bring it down. From the pain and exhaustion of his fight to free all people from the bondage of separation and injustice, he wrung his eloquent statement of what America could be. (Ansboro, pg.1) An American clergyman and a Nobel Peace Prize winner, he was one of the ruler leaders of the American Civil Rights Movement and a prominent advocate of nonviolent protest. Kings challenges to segregation and racial discrimination in the 1950s and 1960s, helped convince many purity Americans to support the cause of civil rights in the United States. After his assassination in 1968, King became the symbol of protest in the struggle for racial justice. (King, Martin Luther, Jr., pg. 1)In 1964, Malcom X founded an organization called The Muslim Mosque, Inc. In an interview conducted by A.B. Spellman on March 19, 1964, Malcom speaks of his goals for this organization. The Muslim Mosque, Inc. will have as its religious base the righteousness of Islam, which will be designed to propagate the moral reformations necesary to up the level of the so-called Negro community by eliminating the vices and other evils that destroy the moral part of the community. But the political philosophy of the Muslim Mosque will be black nationalism, as well as the social and economic philosophies.

Comparison Of Martin Luther King Jr And Malcom X :: Compare Contrast Essays

They were black men who had a dream, but never lived to see it fulfilled. One was a man who spoke out to all humanity, but the world was not yet ready for his peaceful words. I have a dream, a dream that one day this nation forget rise up and live out the true meaning of its creed... that all men are created equal. (Martin Luther King) The other, a man who spoke of a violent revolution, which would contain about radical change for the black race. Anything you can think of that you want to change right now, the only way you can do it is with a ballot or a bullet. And if youre not ready to get involved with either one of those, you are satisfied with the status quo. That means well have to change you. (Malcom X) opus Martin Luther King promoted non-violence, civil rights, and the end to racial segregation, a man of the name of Malcom X dreamed of a separate nation.Martin Luther King, Jr. was the conscience of his generation. A Southerner, a black man, he gazed upon the great wall of segregation and saw that the power of love could bring it down. From the pain and exhaustion of his fight to free all populate from the bondage of separation and injustice, he wrung his eloquent statement of what America could be. (Ansboro, pg.1) An American clergyman and a Nobel Peace Prize winner, he was one of the principle leadership of the American Civil Rights Movement and a prominent advocate of nonviolent protest. Kings challenges to segregation and racial discrimination in the 1950s and 1960s, helped convince many white Americans to dungeon the cause of civil rights in the United States. After his assassination in 1968, King became the symbol of protest in the struggle for racial justice. (King, Martin Luther, Jr., pg. 1)In 1964, Malcom X founded an organization called The Muslim Mosque, Inc. In an interview conducted by A.B. Spellman on March 19, 1964, Malcom speaks of his goals for this organization. The Muslim Mosque, Inc. leave behind have as its religious base t he religion of Islam, which will be designed to propagate the moral reformations necesary to up the level of the so-called Negro community by eliminating the vices and other evils that destroy the moral fiber of the community. only when the political philosophy of the Muslim Mosque will be black nationalism, as well as the social and economic philosophies.

Monday, May 27, 2019

History Of Medical Tourism Health And Social Care Essay

checkup touristry is defined as patient motion from extremely developed states to little developed countries of the innovation for aesculapian guardianship by short-circuiting counting offered in their ain communities. Medical touristry is diverse from the traditional theoretical account of supranational checkup exam travel where patients by and large journey from less developed states to major health check centres in extremely developed states for medical hitch that is surface of stock(predicate) in their ain communities. While the general definition of the MT above screens most of the facets of the phenomenon, on that point is no foreign consensus yet on the name of the phenomenon. MT is frequently cerebrate to globalisation and neo-liberal health c atomic number 18 policies which in this congressman considered to sabotage the quality and measuring rod of the services available to middle xlass in tooshie states.Servicess typic tot in allyy sought by traveller s include elected processs either bit total as labyrinthine specialised surgeries such(prenominal)(prenominal) as joint permutation ( knee/hip ) , cardiac surgery, dental surgery, and decorative surgeries. Persons with r atomic number 18 familial upsets may go to an other(a) state where hindrance of these conditions is better understood. However, virtually every type of health assistance, including psychopathology, alternate interventions, convalescent solicitude and flat burial services be available.Over 50 states keep place medical touristry as a national industry. However, accreditation and other steps of quality vary widely across the Earth, and round finales may go risky or as yet unsafe for medical holidaymakers.HistoryThe first recorded case of medical touristry day of the months guts 1000s of old ages to when Greek pilgrims travelight-emitting diode from all over the Mediterranean to the little district in the Saronic Gulf called Epidauria. This district wa s the sanctuary of the healing God Asklepios. Epidauria became the original travel finish for medical touristry.Spa towns and sanatoriums may be considered an early signifier of medical touristry. In 18th century England, for illustration, patients visited watering places because they were topographic points with purportedly health-giving mineral Waterss, handling diseases from urarthritis to liver upsets and bronchitis.DescriptionFactors that gain led to the increasing best-selling(predicate)ity of medical travel include the high cost of health trouble, foresighted wait times for certain processs, the easiness and affordability of international travel, and betterments in both(prenominal) engineering and criterions of help in many states. The bowing away of waiting times is the taking instrument for medical touristry from the UK, whereas in the US, the chief kingdom is cheaper m atomic number 53tary rates abroad. In 2009, there were 60,000 patients traveling for intervent ion abroad in the UK.Many surgery processs performed in medical touristry finishs cost a fraction of the m one and only(a)tary value they do in the First World. For illustration a liver graft that costs $ 300,000 USD in America costs nearly $ 91,000 USD in Taiwan. A big draw to medical travel is convenience and velocity. States that operate public health-c atomic number 18 systems are frequently so taxed that it coffin nail take sizeable clip to acquire non-urgent medical tutelage. Using Canada as an illustration, an estimated 782,936 Canadians exhausted clip on medical waiting lists in 2005, waiting an norm of 9.4 hebdomads. Canada has set waiting-time benchmarks, e. g. 26 hebdomads for a hip replacing and 16 hebdomads for cataract surgery, for non-urgent medical processs.Medical tourers come from a assortment of locations including europium, the Middle East, Japan, the United States, and Canada. Factors that drive demand for medical services abroad in First World states inclu de big populations, relatively high wealth, the high disbursal of health fear or deficiency of health attention options topical anestheticly, and progressively high outlooks of their populations with regard to health attention.In First World states like the United States medical touristry has big growing chances and potentially destabilizing deductions. A prognosis by Deloitte Consulting published in August 2008 projected that medical touristry arising in the US could leap by a factor of 10 over the following decennary. An estimated 750,000 Americans went abroad for health attention in 2007, and the study estimated that a million and a half would knowk health attention later-school(prenominal) the US in 2008. The growing in medical touristry has the assertable to be US health attention nominaters one million millions of dollars in lost gross.An authorization at the Harvard Business School late stated that medical touristry is promoted much to a greater extent to a grea t extent in the United Kingdom than in the United States .Additionally, some patients in some First World states are happening that insurance either does non cover orthopedical surgery ( such as knee/hip replacing ) or limits the pick of the installation, sawbones, or prosthetics to be apply. Medical touristry for knee/hip replacings has emerged as one of the to a greater extent widely accepted processs because of the lower cost and minimum troubles associated with the going to/from the surgery.Popular medical travel worldwide finishs include Argentina, Brunei, Cuba, Colombia, Costa Rica, Hong Kong, Hungary, India, Jordan, Lithuania, Malaysia, The Philippines, Singapore, atomic number 16 Africa, Thailand, and late, Saudi Arabia, UAE, southern Korea, Tunisia, Ukraine, and New Zealand.Popular decorative surgery travel finishs include Argentina, Bolivia, Brazil, Colombia, Costa Rica, Cuba, Mexico, Turkey, Thailand and Ukraine. In South America, states such as Argentina, Bolivia, B razil and Colombia behave on plastic surgery medical accomplishments trusting on their experient plastic sawboness. In Bolivia and Colombia, plastic surgery has excessively become rather common. Harmonizing to the SociedadBoliviana de CirugiaPlastica y Reconstructiva , more than 70 % of center and upper category adult females in the state hold had some signifier of plastic surgery. Colombia anyway provides advanced attention in cardiovascular and graft surgery.In Europe Belgium, Poland, Slovakia, and Ukraine are besides interrupting into the concern. South Africa is taking the term medical touristry unfeignedly literally by move on their medical campaign .A specialised subset of medical touristry is generative touristry and generative outsourcing, which is the pattern of going abroad to undergo in-vitro fertilisation, foster gestation period and other aided generative engineering interventions including stop deading embryos for retro-production.However, perceptual experi ences of medical touristry are non ever positive. In topographic points like the US, which has high criterions of quality, medical touristry is viewed as hazardous. In some parts of the universe, wider political issues can act upon where medical tourers bequeath take to turn overk out health attention. health touristry suppliers have developed as mediators to unify possible medical tourers with supplier infirmaries and other organisations. Companies are get downing to offer planetary wellness attention options that pull up stakes enable North American and European patients to debut universe wellness attention at a fraction of the cost of municipal attention. Companies that focus on medical value travel typically provide nurse instance directors to help patients with pre- and post-travel medical issues. They besides help supply resources for go across attention upon the patient s re call on.ProcedureThe typical procedure is as follows the individual seeking medical interventio n abroad contacts a medical touristry supplier. The supplier normally requires the patient to supply a medical study, including the nature of complaint, local physician s sentiment, medical history, and diagnosing, and may bespeak extra information. Certified physicians or advisers so rede on the medical intervention. The approximative outgo, pick of infirmaries and tourer finishs, and continuance of stay, etcetera , is discussed. After subscribing consent bonds and understandings, the patient is given recommendation letters for a medical visa, to be procured from the concerned embassy. The patient travels to the finish state, where the medical touristry supplier assigns a instance executive, who takes attention of the patient s adjustment, intervention and any other signifier of attention. Once the intervention is done, the patient can stay in the tourer finish or return place. world-wide health care accreditationChief member International health care accreditationInternational h ealth care accreditation is the procedure of attesting a degree of quality for health care suppliers and plans across multiple states. International health care accreditation organisations certify a broad scope of healthcare plans such as infirmaries, primary attention centres, medical conveyance, and ambulatory attention services.The oldest international accrediting radical structure is Accreditation Canada, once known as the Canadian Council on wellness Services Accreditation, which accredited the Bermuda Hospital Board every bit shortly as 1968. Since so, it has accredited infirmaries and wellness service organisations in ten other states.In the United States, the accreditation group Joint Commission International ( JCI ) has been inspecting and recognizing wellness attention installations and infirmaries outside of the United States since 1999. Many international infirmaries today see obtaining international accreditation as a direction to pull American patients.Joint Commissi on International is a relation of the Joint Commission in the United States. Both are US-style independent private sector not-for-profit organisations that develop nationally and internationally recognized processs and criterions to dish better patient attention and safety. They work with infirmaries to assist them run into Joint Commission criterions for patient attention and so recognize those infirmaries run intoing the criterions.QHA Trent Accreditation, ground in the UK, is an active independent holistic accreditation strategy.The different international health care accreditation strategies vary in quality, size, cost, purpose and the accomplishment and strength of their selling. They besides vary in footings of cost to infirmaries and health care establishments doing usage of them. A prognosis by Deloitte Consulting sing medical touristry published in August 2008 noted the value of accreditation in guaranting quality of health care and specifically mentioned JCI, ISQUA and T rent.Increasingly, some infirmaries are looking towards double international accreditation, possibly holding both JCI to cover possible US patronage, QHA Trent for possible British and European patronage, and Accreditation Canada. As a consequence of competition between clinics for American medical tourers, there have been enterprises to rank infirmaries based on patient-reported prosodies.Other organisations supplying parts to quality patterns includeThe United Kingdom Accreditation Forum ( UKAF ) is an constituted web of accreditation organisations with the purpose of sharing experience good pattern and new thoughts around the methodological analysis for accreditation plans, covering issues such as developing healthcare quality criterions, execution of criterions within healthcare organisations, appraisal by equal reappraisal and geographic expedition of the equal reappraisal techniques to include the enlisting, preparation, monitoring and rating of equal referees and the mechanis ms for awards of commissioned position to organisations.HazardsMedical touristry carries some hazards that locally-provided medical attention does non.Some states, such as India, Malaysia, or Thailand have really different infective disease-related epidemiology to Europe and North America. Exposure to diseases without holding curb up natural unsusceptibility can be a jeopardy for diminished persons, specifically with regard to GI diseases ( e.g. Hepatitis A, amebic dysentery, paratyphoid ) which could weaken patterned advance and expose the patient to mosquito-transmitted diseases, grippe, and TB. However, because in hapless tropical states diseases run the gamut, physicians seem to be more unfastened to the possibility of sing any infective disease, including HIV, TB, and enteric fever, turn there are instances in the West where patients were systematically misdiagnosed for old ages because such diseases are perceived to be rare in the West.The quality of post-operative atten tion can besides change dramatically, depending on the infirmary and state, and may be different from US or European criterions. Besides, going ample distances shortly by and by surgery can increase the hazard of complications. Long flights and decreased mobility associated with window seats can predispose one towards developing deep vena thrombosis and potentially a pneumonic intercalation. Other holiday activities can be debatable as good for illustration, cicatrixs may go darker and more noticeable if they sunburn while mending.Besides, wellness installations handling medical tourers may miss an equal ailments policy to cover suitably and reasonably with ailments do by disgruntled patients.Differences in healthcare supplier criterions around the universe have been recognised by the World Health Organization, and in 2004 it launched the World all in alliance for Patient Safety. This thorough structure assists infirmaries and governance around the universe in puting patient safety policy and patterns that can go peculiarly relevant when supplying medical touristry services.If there are complications, the patient may necessitate to remain in the foreign state for longer than planned or if they have returned place, go forth non hold easy entree for follow up attention.Legal issuesReceiving medical attention abroad may subject medical tourers to unfamiliar legal issues. The limited nature of judicial proceeding in consort states is one ground for the lower cost of attention overseas. While some states presently showing themselves as attractive medical touristry finishs provide some signifier of legal redresss for medical malpractice, these legal avenues may be unappealing to the medical tourer. Should jobs originate, patients might non be covered by equal in the flesh(predicate) insurance or might be unable to seek compensation via malpractice cases. Hospitals and/or physicians in some states may be unable to pay the fiscal amendss awarded by a tribuna l to a patient who has sued them, owing to the infirmary and/or the physician non possessing appropriate insurance screen and/or medical insurance.Ethical issuesThere can be major ethical issues around medical touristry.For illustration, the illegal purchase of variety meats and tissues for organ transplant had been alleged in states such as India and chinaware 33 prior to 2007. The Declaration of Istanbul signales between ethically debatable transplant touristry and travel for organ transplant .Medical touristry may retch broader ethical issues for the states in which it is promoted. For illustration in India, some argue that a policy of medical touristry for the categories and wellness missions for the multitudes will take to a compound of the unfairnesss already embedded in the wellness attention system. In Thailand, in 2008 it was stated that, Doctors in Thailand have become so busy with aliens that Thai patients are holding problem acquiring attention . Medical t ouristry centred on new engineerings, such as root cell interventions, is frequently criticized on evidences of fraud, glary deficiency of scientific principle and patient safety. However, when open uping advanced engineerings, such as supplying unproven therapies to patients outside of regular clinical tests, it is frequently disputing to distinguish between acceptable medical invention and unacceptable patient development.Employer-sponsored wellness attention in the United statesSome US employers have begun investigateing medical travel plans as a manner to cut employee wellness attention costs. Such proposals have raisingd stormy arguments between employers and trade brotherhoods stand foring workers, with one brotherhood byword that it deplored the lurid new attack of offering employees overseas intervention in return for a portion of the company s nest eggs. The brotherhoods besides raise the issues of legal liability should something travel incorrect, and possible occup ation losingss in the US wellness attention industry if intervention is outsourced.Employers may offer inducements such as paying for air travel and relinquishing out-of-pocket disbursals for attention outside of the US. For illustration, in January 2008, Hannaford Bros. , a supermarket concatenation based in Maine, began paying the full medical measure for employees to go to Singapore for hip and articulatio genus replacings, including travel for the patient and comrade. Medical travel bundles can incorporate with all types of wellness insurance, including limited shit headway programs, preferred supplier organisations and high deductible wellness programs.In 2000 Blue Shield of California began the United States first cross boundary line wellness program. Patients in California could go to one of the three certified infirmaries in Mexico for intervention under California Blue Shield. In 2007, a subordinate of BlueCross BlueShield of South Carolina, Companion Global Healthcare, teamed up with infirmaries in Thailand, Singapore, Turkey, Ireland, Costa Rica and India. Angstrom 2008 article in Fast Company discusses the globalisation of health care and depict how assorted participants in the US health care market have begun to investigate it.For centuries wellness has been one of the chief motives for travel. Traveling for a alteration of survive so as to better or to reconstruct 1s strength/health has ever existed.History hints it long back, though particular topographic points or finish for constructing wellness can be positivelyestablished since Roman epoch. The Roman Empire constructed baths popularly known as spas where assorted health-related services like massage, sweat room, etc. were provided to visitants. Normally,these watering places were believed to be the resting topographic point of Godhead nymph and it was believed that when avisitant used to take a dip in the holy water supply believed to hold developed symbolic relationship withthem. Sub sequently on, a metropolis Bath in England became really celebrated as a finish for wellness tourers. Thismetropolis boasted of baths either built by Romans or constructed on the lines of Roman baths. In modernuniverse, wellness has become really cherished. Feeling and looking profound seems to be the mantra fortoday s fast traveling coevals. Consequently, many wellness related travel services have come up whoexpressions after both the physical and religious good being of the tour bundle purchaser. Thecustomer/buyer/client/traveler has the pick of picking Tourss from assorted watering places, wellness nines,ayurvedic, yoga and religious centres. These are deriving popularity among corporate traveller whospends rather a batch of clip off from place on concern trips.In this Unit, we will foremost discourse about wellness touristry and its assorted signifiers, and will discourse about itsnexus to touristry. Besides we will discourse the assorted wellness touristry products, as you w ill larn how to send off and develop a wellness touristry sell.Finally, we will discourse the present and future scenarios and commit of wellness touristry.104WHAT IS HEALTH TOURISM?Keeping, bettering or reconstructing wellness is one of the incentives for travel. Health touristryconstitutes of those travellers who travel for their wellness and to those finishs which cater to thesetravellers offering them a broad assortment of services.Health travellers might be going to rejuvenate oneself at the watering place, or for keeping their expressions bygoing to Swiss Cosmetic Surgery Clinics or even to Rishikesh for acquiring religious upliftment for ahealthy and spiritualistic life. This section consists of tourers who either travel for merely one particularwellness benefit or others who have desire for a fuck bundle. For illustration, traveling to China to acquiretreated of backache with stylostixis and G-Jo is the illustration of former going to Keralaforayurvedic intervention for full organic structure.Basically, at present three forms/types of wellness touristry can be identified. They are1 ) Change of conditions A really common tendency among all of us is to go for a alteration of conditions.Largely, after some unwellness or mental injury, physicians prescribe a alteration of conditions, a alterationof scene. For a really long clip this pattern of going to a pleasant topographic point to recover wellness and torebuild strength has existed. A weather/climate alteration from hot to cold/warm and frailty versa ormoisture to dry and frailty versa is seen as a manner of recovering wellness. For illustration, after a turn of asthmaone advised to go to a dry, preferred pollution and pollen free part. All of us have eitherinterpreted such a interruption our ego or at least cognize person, who has. Possibly person among household,friends or relation have taken such a trip after much reference among household members, travelagent and besides doctor.2 ) Availing A S pecialized Service Many wellness finishs have come up over the old ages. But1990s have seen a existent roar in wellness touristry, particularly in India. Destination specialising in oneservice such as hot spring watering place or sulfur geysers or ayurvedic centres or yoga centres have comeup. The finishs are now popular as specialised wellness finish. A batch many sites can befound on the profits foregrounding services of such centres, like the wellness watering place around dead sea.Israel is advancing wellness touristry based on pulseless Sea in a really large manner.Dead Sea is promoted/marketed as a place/destination with but combination of salts andminerals, higher O content and curative clay which alleviates skin conditions, muscular,articular and some respiratory jobs. Many sites on the warming effects of Dead Sea are stick onby travel agents, province tourer board and besides hotels such as Hyatt Regency. These sites haveinformation on specialised intervention Sessionss for dermatological jobs, rheumatoid andArthritic conditions, Respiratory conditions and so on. Sometimes one watering place or intervention clinicprovide merely one service and sometimes all the intervention installation.Similarly, watering places and wellness centres worldwide talk about the foundation of young person springs and hotspring geysers, particularly in New Zealand.3 ) Boxing A intercession Finish The latest tendency in wellness touristry is to box afinish ideal for medical attention and intervention. Largely a peculiar metropolis or a part as awhole is promoted as a topographic point for received medical intervention methods. The attractive force here isthe low monetary value for the same or better medical installations than at place, along with rubber-necking andgoing during the convalescence period. Practically, the more serious patients are noteworthy in suchtravel but the deal or household members with them are besides able to go and at times act liketourers .Leading among such intervention travel is Cuba, particularly for the American tourists/patients. Indiais besides boxing itself in similar footings. Ayurvedic intervention and yoga are two approaching wares in this respect in the international touristry market. Thailand is seeking to agitate off itsold disreputable popularity and tote upition land as a tourer finish for wellness touristry.Talking about Thailand ( as a instance survey ) , it is stressing on long stay wellness attention, wherein themark patients from developed states can stay/afford long-run intervention off from place.Normally these wellness resorts in Thailand supply medical installations for medical examinations or intervention. Theresorts besides incorporate other activities such as traditional Thai massage, watering place and herb teaintervention. Speciality services, such as, dental attention may be arranged on petition and cultural Tourssare normally thrown in.Government of Thailand ordinances require the par ticipating resorts to run into rigorous criterionsof service. So far about 60 resorts have applied for reviews. In add-on, short-stay wellness attentionmarks include executives who would wish to take a short holiday in Thailand and have theirperiodic al wellness check-up or some minor wellness jobs taken attention of without waiting in longlines. The cost of wellness attention in Thailand is comparatively inexpensive. A coronary beltway at a takingBangkok infirmary costs US $ 6500, about half the US monetary value. Annual income of Thailandfrom wellness touristry is estimated to be around US $ 40 million harmonizing to the functionaries at theMinistry of Commerce ( reference on Thailand www.amn.com/issues/ oct2000/headline/healdine_main.htm ) .4 ) Special take on Tourism This is fundamentally a really new tendency. We can non really term it as wellnesstouristry since the tourers in this instance make non really come for any medical intervention or wellnessrelated issues. But in th is instance the tourers are atilt towards those finishs which can provide tothe invitee s particular medical demands. We can club this tourer section with wellness touristry, sincewellness related factors and grounds lead the tourer to make up ones mind on a tourer finish. Hospitalintervention is non merely dearly-won in Europe but even for operations i little complaints like cataract, etccircuit operators have come up with medical treatment-cum-luxury bundles and these aregoing progressively popular even in the domestic touristry markets.MARKET RESEARCH AND ANALYSISMarket Research and its analysis is most of import measure when any merchandise or service is to be designedto provide to a specific market section, and to happen or make a niche market. Market research besides playsa master(prenominal) function in planing and developing wellness touristry merchandises since as a blend of touristry andmedical service it is a alone touristry merchandise. It is a really specialised servic e necessitating coactionbetween both the medical experts and the merchandise interior decorator, i.e. , touristry merchandise and finishservice developer.The term medical experts in wellness touristry field does non restrict itself to the MBBS qualified physiciansbut it is a term enveloping all the medical practicians, i.e. , medical practicians from both traditionaland alternate medical specialties. The alternate medical specialty practician can be an ayurvedic advocate or may be an acupuncture specializer. A complete wellness touristry bundle will see both the potency of the alternate medical specialty and its expert along with the finish s other attractive force. Forillustration, the ayurvedic centres of Kerala have packaged their wellness resorts as the wellness attention andgreening centres nestled in nature, God s ain state. A alone and tasteful combination ofwellness attention and nature has been therefore designed and marketed. Therefore, a niche market has been createdand catered to which includes people willing to pay a excellent excess to bask nature with wellness attention orfrailty a versa.Since wellness touristry merchandise is alone in itself, the market research of necessity to concentrate on twospecific facets1 ) What does the wellness touristry market and tourer need/require?2 ) Which finish or does the desired finishs have the resources needed to provide to themarket demand?As explained in the earlier portion, the first facet is dealt with in every market research that isundertaken for a new merchandise or service. Let us take up these two facets in item1 ) Market and phaeton Need Market Research is undertaken chiefly to understand the demandsand demands of tourers set abouting these wellness touristry bundles or trips. The researchhelps to chiefly measure as to what facet of wellness touristry, i.e. , the merchandise or service will catchon with the going public. A market niche is looked for or created through publicity of themerchandise. One can make up ones mind to venture into the market with an bing or wholly new construct. Forillustration, an already bing and a really common merchandise in demand among wellness touristrymerchandises is the enticement of young person. Although non an complaint, retaining young person has ever been on the topprecedence docket of rich and celebrated. We on a regular stem come across advertizements of anti-agingdecorative merchandises on assorted media channels. But for the rich and celebrated, anti-ageing interventioninvolves intervention Sessionss in assorted anti-aging intervention clinics. Media has clip and once morelinked clinics in Switzerland with the beauty and verve and young person of most of the Hollywoodpeople and many other people from the universe s who s who have been attracted towards them.Therefore, this facet of wellness touristry forms a ball of the tourer reachings in Switzerland. Anbing merchandise in a new finish can besides be decided upon, such as opening ayurvedic wellnessclinics in Delhi and so on. A common factor for originating wellness touristry trips is greening.This is a really common incentive and ayurvedic Sessionss are really good known for these.Therefore, market research helps you to make up ones mind upon your pick of merchandise or services, i.e. , it helpsyou ensure which aspect of wellness touristry you should choose for. Besides the market section can bedecided upon, whether to concentrate on domestic or international tourers or both, the parts, agegroup, income group, etc. Therefore, the merchandise developed will be seamster made for the mark market.For illustration, market research might convey forrad the fact that domestic tourers of in-between incomegroups are looking for a wellness Centre which will be economically feasible. Furthermore, the basicdemand for wellness attention centres is to acquire rejuvenated and acquire minor complaints taken attention of. Thus, thedeveloper and interior decorator have an th ought to work on and the range of developing it as a service tofulfill this peculiar market demand. For seting together an economically feasible bundle thedeveloper will hold to separate between the nucleus merchandise and appurtenance services. You will readabout it in the following Section.2 ) The 2nd facet is to look into the handiness of resources and experts for the undertaking ininquiry. Each clip a developer considers conveying about a new undertaking the resources, allow it be theland, qualified per sonnel, supply of veggies, etc. besides needs to be considered. Besides thefinish has to be assessed decently in footings of handiness, proper substructure and besides thetransporting capacity of finish. In add-on to the above, in instance of wellness touristry a fewer otherfactors besides need to be considered. Unlike other touristry merchandise, in the instance of wellness touristry allthe resources are non from touristry sector, they are from medical fraternity. Before the f inishis decided on, a checklist sing the same would be helpful.Development1. Natural Environment2. Climate ( Warm, Low Humidity, etc. )3. Antique oddment Shops4. Geysers ( Hot/Sulphur )5. Health Resorts ( Traditional/Alternative Medicine )6. Lakes/River7. Medical Experts8. Entertainment9. Beach/Pool10. Resources for Treatment ( Herbs/Oils, etc. )11. Nature Walks12. Springs ( Hot/Minerals )13. Treatment Practitioners14. Adjustment15. Subject Restaurant16. Water Falls17. Any Alone FeatureTo this checklist can be added many more points which will assist you to contract whether the finishthat you have selected as your merchandise base is appropriate or non. Coming up with a universe categorymerchandise without any long term resource backup will ensue in a bad experience for all knotty. Thisis where Market Analysis comes in. Market analysis will analyze the undertaking in inquiry from all anglesget downing with the tourer demands, mark market, the finish with its transporting capacity andsustainability as a finish in footings of resource handiness. The analysis will see all thefacets and aid you, the touristry merchandise interior decorator and developer, to come up with a merchandise whichwould turn out to be both popular and profitable. Of class, you can use the services of advisers orspecializers in this respect.Planing THE HEALTH harvestOnce you decide on the finish and the wellness attention service that you are traveling to offer, acquiring theright merchandise mix will guarantee that you get maximal returns on your investings in footings of moneyand attempts. To make up ones mind on your merchandise mix you need to see whether you wouldii be supplying specialized services. For illustration, AyurvedicCentres for bosom patient, stylostixisCentres for back jobs, etc. ,ii be situated right in the bosom of town or outside the metropolis bounds. For illustration, say wellness attentionCentres in the bosom of town/city for the chronic patients looking for rehab ilitation and who can nontravel far, andii have a new merchandise and make a market for it or work out a niche for yourself in the bingmarket. For illustration, anti-ageing clinics are ever a hit.Once you decide on the merchandise or type of merchandise you want, merchandise planing comes in. Merchandiseplaning helps you to give the coveted form to your product/service and make up ones mind on the merchandise mix.As you have read in MTM-6 and predating Unit of measurements that the best attack to plan touristryproducts/services is to separate between the nucleus and the encourage attractive forces. Core attractive force isthe basic need a service supplier is seeking to supply for while back uping attractive forces are the accessoryservices associated with the basic demand.We will near the designing of a touristry service on the footing of the five merchandise degrees asmentioned by Philip Kotler. Let us once more consider the illustration of a wellness resort which iseconomically f easible. The demand was felt specifically for a wellness attention Centre supplying intervention ofminor complaints and greening bundles. The product/service to be provided was decided upon asanayurvedic bundle. So the five degrees would be take aim 1 CORE BENEFIT Rejuvenation PackageDegree 2 GENERIC PRODUCT Ayurvedic CentreLEVEL 3 EXPECTED PRODUCT Ayurvedic intervention with herbs and oils, Qualifiedpractitioner/expert, nutrient, adjustmentDegree 4 AUGMENTED PRODUCT Various Rejuvenation Programmer ( Rasayna Chikitsa, KayakalpChikitsa, Sweda Karma and others ) , Qualified and ExpertPractitioners, Accommodation in AC Rooms or bungalows, MulticuisineRestaurantDegree 5 POTENTIAL PRODUCT Gymnasium, Herbal Steam Bath, Medicated Pool, Mineral Bath,Herbal Garden, Indoor and Outdoor Games, A ccommodationwith intervention suites and kitchen, Multi-cuisine Restaurantsupplying nutrient of your pick or diet nutrient as advised by thephysicians, etc.The above theoretical account shows the measur e by measure procedure to plan a merchandise. Identifying a demand and soadding assorted extra attractive forces lead to the designing of a merchandise or service. Supplying the excessgives you the border over your rivals. In the modern service industry, more value add-ons aregiven to pull and retain clients. For illustration, one of the wellness attentions in Kerala provides acombination of services. The Centre is accessible from Cochin or Calicut airdrome and harmonizing to theirweb site, it is situated in the beautiful countryside of Kerala. Their merchandise design combines all theattractive forces mentioned in degree 5 along with trips to local tourer musca volitanss, elephant cantonments, etc. Besidesoccupant and visiting physicians provide audience and supervise interventions. ( Beginning www.ayurveda-in.com ) .Let s now consider another illustration covering with another facet of wellness touristry, viz.rehabilitation . replacement is chiefly after a individual has undergo ne some serious unwellness, but thisterm is really normally used merely in context of the people who are chemically dependent.As the instance may be, the tourer in inquiry could be a post-operative patient or person retrieving from a turn ofserious unwellness or accident. So, while planing the merchandise, the degrees can beLEVEL 1 CORE BENEFIT RehabilitationDegree 2 GENERIC PRODUCT Rehabilitation CentreLEVEL 3 EXPECTED PRODUCT Medical installations, Doctors on call, Nurses, Accommodation and Food.Degree 4 AUGMENTED PRODUCT All types of Medical Facility ( Labs, OT, latest appliances, CT Scaninstallations, etc. ) , both Resident Doctors and sing Experts, 24hours Observation under specially trained and experiencednurses, different types/categories of adjustment and nutrient.Degree 5 POTENTIAL PRODUCT World Renowned Medical Consultants, Special Units for different unwellness, Reding s essions with head-shrinkers, natural beauty of the country environing the clinic, trips to local attra ctive forces, wellness edifice exercisings with physical therapists, etc.From the above illustration you can see that to get at the right merchandise mix, one needs to hold an indeepness cognition about the services associated with the merchandise you are be aftering to plan or sell andmerely so one can make up ones mind upon the back uping attractions/ancillary services that goes with a basic ornucleus service. Geting the right merchandise mix will guarantee that you get maximal returns, the premiermotivation behind running/any endeavor.Development AND POSITIONING THE HEALTH TOURISM PRODUCTOnce you have decided on your merchandise mix, it s clip for you to develop it and place it in themarket and eventually make a niche. Developing the product/service involves developing thesubstructure to broaden the tourer flow and besides the merchandise while developing a merchandise we need tosee the followers( Beginning The Tourism Development Handbook, by Kerry Godfrey and Jackie Clarke ) 1 ) Product Life Cycle One needs to see all the growing facets of the merchandise. Just developinga merchandise is non the beginning and terminal of the merchandise development instead merchandise should bedeveloped in such a mode that it sustains the tourer involvement for a long manner to come.For illustration Take the illustration of yoga and wellness bundles in Rishikesh. So to develop themerchandise for long term, allow s see the stairss that will be involved1st twelvemonth Yoga classes particular for novices2nd twelvemonth Yoga categories for bring arounding specific complaints3rd twelvemonth Yoga + Reiki4th twelvemonth Yoga + Reiki + Ayurveda5th twelvemonth Yoga + Reiki + Ayurveda + Spiritual upliftment negotiations and so on.We can maintain on adding characteristics to the above to prolong tourist involvement.2 ) The Product Portfolio This phase makes you see the assorted facets of the interrelatednessbetween gross produced and resources used.For illustration, sectioning the resources used harmonizing to the mark market enables you to maintainpath of gross and resources. Making Ayurveda bundles to cover with specific complaint is anillustration of this.3 ) Relevant Gaps One can add more to the merchandise line and consequently lengthen it or intensify it.ii Lengthen by adding more merchandises to an bing line, like spiritualty, speculation, negotiations onyoga.ii Deepen by adding more merchandise points such as forte intervention in Ayurveda and so on4 ) Analysis of Tourist Satisfaction A cheque on the services provided should be maintained byjudging the tourer reaction to them. A cheque on tourer reaction helps one decide on upgradingand supplying better services. Regular feedback system through questionnaire or interface withtourers can ever assist you in bettering or adding value to your services.5 ) Development of Product Differentiation The merchandise should be distinguishable from rivals andhold an individuality ( branding ) . This would guara ntee that your merchandise stands out to the tourer. Forillustration, opening an Ayurveda Centre, complete with modern wellness attention installations and the kernelof ancient baths of Romans would be more than an ayurvedic Centre and would be more of awellness attention Centre.It is up to you as developer to separate the assorted merchandise degrees and come up with a uniquesustainable merchandise so as to fulfill the identified market demands and have speedy returns on yourinvestings.Once the merchandise is developed, you need to present the merchandise via proper promotional methods.This would guarantee that the mark market is made cognizant of the merchandise and the merchandise gets positionedconsequently. Merchandise placement is about making the mark market and making a distinguishable individuality asa merchandise. For illustration, Kerala has positioned itself as Gods ain land where God blesses the conservatorsor medical practicians to rejuvenate the wellness of ailing end uring visitants.FUTURE TRENDS AND SCOPE OF HEALTH TOURISMA tendency that shows much range in future is the travel taken by people to hold surgeries performed in aforeign state. There are assorted grounds for this. For illustration, there is a long waiting line for operationslike cataract in UK and the cost is besides high. Such operations are easy done in India and at a muchlower cost. Many states including India are sing for this tourer bracket by projectingthemselves as states with best medical attention installations and chances for hassle free convalescence.With the increasing figure of in-between aged and senior citizens all the touristry merchandises are targeted atthese markets. An ageless merchandise for wellness touristry is the enticement of young person. This touristry wellnessmerchandise will ever hold takers. The tendency traveling on shows a tilt towards alternate medical interventionand for some clip to come the joust will be towards alternate intervention.An of impor t factor to see here is that although wellness touristry attracts tourers from universe over,for a state like India it s the domestic tourers who can play a major portion in gross coevals.And, hence, merchandises developed should ever see them.Why Health Tourism in India?Health Tourism in India is a turning construct because of assorted grounds.Low cost surgeries and medical interventions such as complex Bone Marrow graft, liver graft, kidney graft, specialised cardiac/heart surgery, surgeries for hip joint replacing, knee joint replacing, dental surgery, and decorative surgeries, to advert a few. All these surgical processs are carried out by adept physicians.India has assorted state-of-the-art medical institutes and infirmaries of international criterions.Peoples all around the universe are eager to see the diverseness and integrity of India. So, when they get the advantage of medical intervention along with a double advantage of acquiring to go India, they choose India over other s.comparatively the cost of surgery in India is estimated to be one-tenth of that in the United States or Western Europe, and sometimes even less. A heart-valve replacing that would be $ 200,000 or more in the US, for illustration, goes for $ 10,000 in India and that includes round-trip airfare and a brief holiday bundle. Similarly there are other such surgical processs that cost less in India.Chennai ( once known as Madras ) , the capital metropolis of the Indian province of Tamil Nadu, has been declared India s Health Capital, as it nets in 48 % of wellness tourers from abroad and 37-41 % of domestic wellness tourers.

Sunday, May 26, 2019

Counseling Class Final Exam Paper Essay

After this class and taking all the different assessments and inventories, my number one passage choice as of right(a) now is an elementary shallow Teacher. The tests discombobulate actually helped me learn a lot about myself and helped me determine what certain fields of piece of turn over I would win in. Being an Elementary School Teacher would be a fulfilling cargoner, and would seize me to be notional and interact with children, which are two things that are real pregnant to me. 2.On the Myer-Briggs Type Indicator, my four letter word was INFJ, which stands for introversion, intelligence, feeling, and judgement (although my scores between extroversion/introversion and judgement/perception were a point off). consort to the Myer-Briggs personality description, INFJs prefer occupations that involve the big picture, involve conceptual awareness, and lead to a better understanding of the spiritual, emotional, of future ingests of people. They want their work to have impa ct or meaning and for it to bring them admiration and respect.Different occupations that seem to be attractive to INFJs include education consultant, English teacher, fine arts teacher, psychiatrist, psychologist, sociable worker, scientist, and other occupations that allow INFJs an opportunity to make their own creative contri moreoverion. The list of occupations INFJs seem to eff include a lot of education type career choices, so elementary rail education would be right up my alley, according to this assessment. Being an elementary school teacher would allow me to be creative and also allow me to help children learn, not only academically, but socially as well.My Holland Code was ISA which stands for Investigative, Social, and Artistic. Investigative people are known as The Thinkers. These are people who like to observe, learn, investigate, analyze, evaluate or answer problems. Artistic people are known as The Creators, They have artistic innovation or intuition abilities and l ike to work in unstructured situations using their imagination and creativity. Social people are known as The Helpers and are people who like to work with people to enlighten, inform, or help.Elementary education is a Social college major. According to the occupational scales on the Strong Interest Inventory, I scored a 56 for Elementary School Teacher, which means I share interests with women in that occupation and would probably enjoy the work. Teaching & Education was also number two on my tops five interest areas. The personal style scale reveals many different things. As for my work style, I prefer working with people, I enjoy helping others, and I am outgoing.In a learning environment, I prefer academic environments I learn well through lecture and books, and I seek knowledge for its own sake. As for my leadership style, I am comfortable taking charge of and motivating others, I enjoy initiating action, and I talk my opinions easily. I think being an elementary school teac her would be a good match for me, according to the Strong Interest Inventory. It would allow me to observe, investigate, and solve problems, as well as help and inform children, and it would also allow me to be creative which fulfills all aspects of my Holland Code.My top five values according to the extend Values Inventory are Altruism, Way of Life, Prestige, Economic Returns, and Security. Altruism is present in work which enables one to contribute to the welfare of others. As an Elementary school teacher, I would definitely be contributing to the welfare of my students and helping them to blossom and thrive in academic and social settings. Way of Life is associated with the kind of work that permits one to live the kind of life she chooses and to be the type of person she wished to be.Elementary school teachers normally work nine months out of the year. Those other deuce-ace months off would allow me to spend time doing other things I love, like vacationing or spending quality time with my family. withal, I plan on being a parent after I get married and find a stable job. My schedule would correlate with the schedule of my future children and allow me to spend more time with them, which is very important to me. Prestige is associated with work which gives one standing in the eyes of others and evokes respect.An elementary school teacher may not be the most prestigious job in the eyes of some, but it definitely is in the eyes of the students. When I was in elementary school, I admired all of my teachers greatly. Educating the next generation and giving them a solid foundation on which to apply further education, I believe, is a very ample career. Economic returns is associated with work which pays well and enables one to have the things wanted. Elementary school teachers make a decent amount of money, andalthough it might not be the highest nonrecreational job, Im willing to push this value to the side to fulfill the others and do something I would rea lly truly enjoy. Confucius once said Choose a job you love, and you will never have to work a day in your life. Security is associated with work which provides one with the certainty of having a job make up in hard times. According to the Eureka program, there are very many estimated jobs in elementary education within the next 20 years and the estimated growth is above average.My top ten skills based on my skill assessment results were Integrity, Questioning, Synthesizing, Tact, Understanding, Dependability, Tenacity, Advising, Cooperating, and Investigating. As an Elementary School teacher, I think you definitely need integrity. Actually, i listed this skill as a Very Satisfying skill, and is also listed as a Very Satisfying skill for Elementary school teachers. I think as an Elementary School teacher you need to be able to synthesize many different elements into your lesson plans.As for tact (a keen brain of what is appropriate, and what to say or do to avoid giving offense), I think it is an important skill for every career choice. I listed tact as a Very Satisfying skill and many Elementary School Teachers listed tact as a Moderately Satisfying skill. Understanding and dependability are very important skills for any career choice and are especially important when working with younger kids. I listed dependability as a Moderately authorized skill and many Elementary School teachers did as well.Advising could be a helpful skill while trying different methods of learning certain subjects. Also important if a student was seeking my help. Cooperating is an important skill, because as an Elementary school teacher, not only will i be working with children, but I will also be interacting with their parents and other teachers. 6. Going forward from this class, I plan on majoring in Liberal arts at either Cal State Fullerton or Cal State Long beach, and from there I plan on getting my teaching credentials and ultimately becoming an Elementary School Teacher

Saturday, May 25, 2019

Employee Retaintion

CONTENTS 1. design 2. mark 3. INTERNAL BRANDING 4. IMPORTANCE OF INTERNAL BRANDING 5. INTERNAL BRANDING TOOLS 6. INTERNAL BRANDING form 7. FACTOR OF SUCCESS AND FAILURE OF INTERNAL BRAND 8. ROLE OF HR IN INTERNAL BRAND 9. RESEARCH METHODOLGY 10) DATA summary 11) FINDINGS 12) CONCLUSION 13) SUGGESTIONS 14) REFERNCES 15) QUESTIONNAIRE INTRODUCTION A beau mondes stigmatization strategy often has a large mend on the victory or failure of a particular product.This is especially full-strength for large, multi-national corporations beca rehearse it effects how the consumer correlates a product with the manufacturer. Some large companies choose non to use the manufacturer name and/or logo on all their marks. Often, a high society name is sound-known in spite of appearance business circles but unfamiliar to the average consumer, in which case, dissonance can prevent consumers from recognizing the station name. separate companies pick and chose which of their products impart s ubscribe to the bodily grunge name A fundamental problem with regards to international posting is that firms currently do not pay enough fear to their employees expertise regarding dirt strategy . If a company is up to(p) to bring out a consumer behavior at a certain product for a portion of a second longer than its competitors products, the probability purchase intent increases significantly. Therefore, the way a company brands its products can gift a direct link to the triumph of the product and the brand.This encouraging framework, however, does not mean that employee scholarships of the strategy will be positive without which the performance of both the brand and the company will be hindered in a significant fashion. Therefore, thither costs a need for research to be done regarding how employees feel about current and future brand strategies in arrange to maximize company potential. Due to the complexity of balancing proper brand strategies for multi-national ent erprises, balancing which products should carry the manufacturer name and/or trademark is an essential consideration.It is necessary, therefore, to look into studies to see if using a companys name on all products helped or hindered product sales. Effective utilization of international branding strategies takes into account whether stand unaccompanied brands need a corporate name to be successful, how sales will be affected by using corporate brand names, and what the benefits of adding a corporate name or logo would be comp atomic number 18d to the potential costs.By exploring employee perceptions of these facets of international branding, we can determine if a multi-national firms global substitution class is a product of its employees collective perceptions. The native objective of this study is to examine the context of the relationship amid the global image of the fast food industry and employee opinions of the firms various branding strategies.The key self-employed person variables are stand alone brands owned by fast food industry, effect of the company brand name on sales, benefits vs. costs of using the company logo, and fast food industry current global image as a product of its employees perception. BRANDING A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and attends of one seller or group of sellers and to differentiate them from those of competition American Marketing Association comment .A strong brand has been found to be instrumental in the facilitation of numerous merchandising goals including improved brand loyalty, brand-based price premiums and higher margins, improved successful late product introductions, greater shareholder and stakeholder returns, and clear, valued and sustainable points of differentiation as well as the simplification of consumer decision making, the reduction of consumer risk, and the establishment of expectations. The manipulation of perception in br anding is therefore critical The challenge for grocery storeers in building a strong brand is ensuring that nodes put up the ight type of experiences with products and services and their accompanying merchandising programs so that the desired thoughts, feelings, images, beliefs, perceptions, opinions, and soon become linked to the brand . temporary hookup branding initiatives most frequently focus on external stakeholders, home(a) marketing, employee branding and/or sexual branding efforts establish systems/ memberes and consequent employee behaviors that are consistent with the external branding efforts.The terms employee branding and inwrought branding are fundamentally synonymous in the literature and intimate marketing has in addition been use to describe these activities and programs. For the sake of parsimony, the term indwelling branding will be used by means ofout the re primary(prenominal)der of the paper to describe these processes and outcomes. The concept of i nternal branding is not new to corporate America.Promoting the brand to employees, and educating them about brand values, is steadily increase in popularity among corporate giants such as Southwest , Standard Register, Cisco, Ernst & Young (Boone, 2000), BASF (Buss, 2002), Sears, BP, IBM, Nike and Miller Brewing (Mitchell, 2002). All are examples of firms that return know the inherent billet of an informed workforce committed to delivering the brand promise. Unfortunately, in many organisations there is a fundamental disconnect amid the external and internal branding systems galore(postnominal) companies do a brilliant job of advert and marketing to nodes.Then comes the hard part delivering. While they go down millions of dollars into marketing external branding, most companies invest little to underwrite that employees vary brand messages into reality in terms of the customers experience. Its one thing to tell customers who you are and quite another(prenominal) to show them who you are. Employees afford to be industrious to make the brand come alive. Therefore, the messages sent to employees about the brand are just as important as the ones sent to customer.Due to the substantial potential for synergism between internal and external branding initiatives, those in both the academic and business communities are devoting more of their time to the doctrine, all stress the brilliance of a coordinated internal and external branding program and the inherent benefits of marketing efforts that address not only the needs and wants of the localize market, but the proper hiring, training, and motive of those who essential deliver the brands promise. Within Hallmark, a group of internal managers is responsible for brand training and education.Hallmark has regular brand training sessions, a brand-based intranet site, internal publications, a speaker series, and even daily brand promise reminders on the start-up screens of employees computers. Hallmark s ystematically focuses on conducting internal surveyments of employees perceptions of the brand with the intent of focusing on gaps between internal perceptions and marketplace perceptions. The value of a well-coordinated program aimed at educating and training employees on the brand message and how to incorporate it in their work appears to be increment significantly.But the importance and specific role of the HR oversight part remains somewhat cloudy. Through a wide variety of HR plans, processes and actions, it is possible to make a tremendous impact on the branding success of an formation. While none of this constitutes a revelation the role of HR in influencing branding (both externally and internally) has been recognized in isolated ways, ways that are certainly intuitive the need for HR to be more comprehensive in its role to certify branding efforts has not been recognized a great deal in the literature, nor has it been revealed in the actions of most HR professional s.The work of Gotsi and Wilson (2001) identifies what is necessary to close the gap between what an organization is saying to its external constituents and what is believed and intrustd by internal constituents. The actents suggested that HR centering practices such as recruitment policies, performance appraisal, and training need to be aligned with brand values to avoid escapeing conflicting messages.This study looks at the relationship between specific HR internal branding activities, the internalisation of the brand message into work activities and employee personal military strength toward the brand to determine the degree to which cross-functional synergy between internal and external branding initiatives is being realized in the business community. INTERNAL BRANDINGInternal branding is considered as a means to create powerful corporate brands. It assists the organization in aligning its internal process and corporate culture with those of the brand.Management and brand c onsultants have been key figures in providing valuable insights to the concept of internal branding. Little research has, however, been devoted to exploring the perceptions of the employees. As the concept underlines the role of services employees, their views may be important if management is to implement the most appropriate internal branding programmes. The objective of internal branding is to ensure that employees transform espoused brand messages into brand reality for customers and other stakeholders.A number of publications have identified that successful internal branding engenders employees commitment to, identification with and loyalty to the brand. When employees attribute the brand values, they will consistently deliver on the brand promise across all contact points between the company and its stakeholders. To implement successful internal brand building, IM has been suggested as a key instrument. Although IM is regarded as an appropriate approach for communicating the brand internally, communication is not the sole method to ensure the success of the internal branding campaign.Machtiger remarked that one of the six pitfalls in internal branding is to rely largely on internal communications (ICs). In fact, internal branding requires a broader integrative framework across corporate marketing, corporate management and corporate human resource management. Marketing functions as a link between communication, service and quality. Both service and quality could in part be nurtured by understanding techniques used by the HR function, as it is touch on in developing the human asset to enhance the organizations economic performance and its brands success.If management can understand and orchestrate marketing and HR theories, it is argued that employees will better accept and internalize the brand values and align their attitudes and behavior, accordingly. This will outlet in the brand promise being delivered to the organizations clients, providing it wi th customer satisfaction, customer preference and loyalty. ICs aim to influence employees brand knowledge, attitudes and behaviors. The outcomes of ICs include employee commitment, shared vision, a service-minded approach, loyalty and satisfaction.While ICs operate with the current members inside the organization, the role of the HR department begins with selecting and recruiting the right prospects. With the rise of the concept of person-organization fit, de Chernatony underlines the value congruence between the candidates, the organizations and the brand. As values are hard to change, staff recruitment based on the level of value congruence is sometimes more viable than emphasizing merely on their technical/operational skills. Then, training and development programmes are essential to enhance employee performance and to bring consistency to the xternal brand experience. Therefore, HR should be led by marketing and incorporate the brand concept into all employee development program mes. To continue brand standards, an organization should reward employees accordingly. Effective reward and recognition schemes can enhance employee motivation and commitment. When the right employees are kept satisfied, the organization tends to retain the high hat people facilitating superior performance. Therefore, incorporating the wisdom from HR practitioners, ICs move beyond merely distributing brand information through media towards creating shared brand understanding.Although a number of publications have addressed how to implement a successful internal branding process, most of these insights have been acquired from a managements and brand consultants perspective. Few studies have been done to unearth the perceptions of employees who are considered as the internal customers. IMPORTANCE OF INTERNAL BRANDINGMany companies do a brilliant job of advertising and marketing to customers. Then comes the hard part delivering. While they put millions of dollars into marketing, most companies invest little to ensure that employees transform brand messages into reality in terms of the customers experience.Its one thing to tell customers who you are and quite another to show them who you are. Employees have to be engaged to make the brand come alive. Therefore, the messages sent to employees about the brand are just as important as the ones sent to customers. EX- David Reyes-Guerra, associate director of brand management at Ernst Young, says internal branding plays a vital role in powerfully and accurately transport the Ernst Young brand around the world. Reyes-Guerras goal is to create 75,000 brand ambassadors who present a consistent, clear, professional image of a global firm.To that end, his department has set up The Branding Zone on the corporate intranet. We felt that the intranet would be our best tool for establishing a global focus on branding, The Branding Zone, launched in January of this year, is a central source for branding, marketing, and adver tising information at Ernst & Young. It contains a threaded discussion area where people throughout the firm can access a topic and and so pose a question to the global branding and marketing community. There is also an extranet for the companys outside agencies.The information on this extranet includes standards, fonts and logos, and material from advertising campaigns. By providing this information, the internal branding group insures that all marketing collateral-whether produced in house or by an agency-is consistent with the brand message. The Branding Zone has generated a significant level of interest inside the firm. In the first 90 days after it was launched, one presentation template was downloaded 9,000 times. A graphics standards manual of arms on the site was downloaded 10,000 times. An image library garnered another 10,000 downloads of photography and advertising icons.Even though its in its early stages, Reyes-Guerra anticipates that the site will have significant imp act, including streamlining the faultless design process by eliminating the need for extensive custom design of collateral materials. A focus on internal branding and the successful practice of digital brand management via Web site tools inspires collaboration and breeds integration, Reyes-Guerra says. Its very effective in breaking down barriers, creating synergies, and opening lines of communication-all of which are critical to success in todays business environment. INTERNAL BRANDING TOOLS INTERNAL BRANDING PROCESS Employee branding is a process by which employees internalize the desired brand image and are motivated to project the image to customers and other organizational constituents. The messages employees take in and process influence * the extent to which they perceive their psychological contracts with the organization to be fulfilled * the degree to which they understand and are motivated to deliver the desired level of customer service In so doing, they drive the for mation of the employee brand.The messages employees bring must be aligned with the employees organizational experiences if the psychological contract is to be upheld. Therefore, the conscious development of organizational messages is the fundamental building block in this process. The messages must then be delivered through appropriate message sources. The following guidelines provide a starting point in this process * plaqueal messages should be guardedly thought out and planned in much the same way mission and vision statements are thought out and planned. The organizational messages should invent the organizations mission and values. * Messages directed toward external constituencies must be in line with the messages sent to employees. * Messages directed toward external constituencies should be sent internally as well. * The design of recruitment and selection systems should incorporate messages that consistently and frequently reflect the brand and organizational image. * T he compensation system should incorporate messages that consistently and frequently reflect the brand and organizational image.For instance, managers in organizations that value training must be held accountable when they fail to train and develop their employees. * Training and development systems should help managers and employees internalize their organizations mission and values and help them understand how the mission and values pertain to their roles in their organization. This should enable them to more effectively articulate messages that consistently and frequently reflect the brand and organizational image. * Advertising and public relations systems should communicate messages that consistently and frequently reflect the brand and organizational image. Managers should be taught the importance of communicating messages that are consistent with their organizations mission, vision, policies, and practices. * Performance management systems should address inconsistencies betwee n practices and policies to minimize violations of employees psychological contracts. * Accurate and specific job previews should be given to new employees so that realistic expectations are incorporated into their psychological contracts. * Corporate culture (artifacts, patterns of behavior, management norms, values and beliefs, and assumptions) should reinforce the messages employees receive. Individual output should be measured and analyzed to determine if there are message-related problems at the departmental, divisional, or organizational levels. * Individual messages should be continually examined for consistency with other messages. * Message impart should be examined to ensure consistency of message delivery. * In the event that messages need to be changed or psychological contracts altered, organizations must take careful steps in rewriting the messages. * Measures should be used to assess outcomes such as customer retention, service quality, turnover, and employee satisfac tion and performanceFACTORS OF FAILURE AND SUCCESS IN INTERNAL BRANDING Organization Factors in the organizational dimension are difficult to change or indeed influence at all, given the scope and intangibility of many of these factors. Thus, speckle culture has a large impact on internal branding programmes, awareness, rather than change of this culture, may be appropriate. However, cultural change may be necessary where there exists no fit between the prevailing culture and the objectives of the internal branding programme. Cross-functional coordination and cooperation have been suggested to reduce internal competition and departmentalized thinking. development The effectiveness and boilersuit success of internal branding programmes is dependent on an in-depth knowledge and understanding of the internal as well as the external environment of the organization. While market research provides such information , the measurement of target performances and collection of feedback from a ll organizational levels as well as from outside the organization enables management to assess the suitability of the current programme to the and highlights any necessary changes to be make .Management This dimension is concerned with the degree and nature of visible support given by management to the internal branding programme. In order to be regarded as legitimate by the target audience, management has to lend its support to the programme, as well as visibly adhere to it. In fact, as internal branding is concerned with the corporate brand, responsibility for the internal branding effort should lie with the chief executive officer of an organization, given that roles intensive association with the organizations strategy and brand.It has been suggested in the literature that a multi-departmental approach may be most appropriate for internal branding, particularly with a view to the importance of the HR function. Also, the composition and management of brand teams has been mention ed as having an impact on internal branding programmes. Communication Information needs to be made available to everyone in the organization without exposing individuals to too much detail in order to avoid information overload. Likewise, messages should be internally and externally aligned to avoid confusion.Only where the objectives of the internal branding programme are in line with the overall business objectives and properly translated to the target audience is a programme dependent of achieving its intended outcome. The effectiveness of communication depends on constant reinforcement on one hand, and adaptation to internal and external changes on the other. strategy Alignment should exist between all strategies and programmes employed by an organization, including the fit between the internal (or external) brand and the objectives of the business.Conflict between these will reduce the appeal and believability of the brand and greatly reduce a program mes effectiveness. Furth er aspects under this dimension include scheduling the most suitable timing and calculate the programme. Staff Recruiting, motivating and rewarding staff are all aspects that can influence the readiness among employees to adopt a new or altered strategical direction with respect to the internal brand. Consequently, wish well the organizational dimension, the staff dimension addresses the most favorable preconditions for internal branding as well as techniques capable of further enhancing the effectiveness of the programme.Likewise, this dimension highlights the importance of gaining not only leadership support, but also the support of employees at all levels, since they constitute the largest audience for the internal branding programme. Internal branding is deemed most effective where the programme has been designed in participation with employees. Education Out of the previous six dimensions arises the need for a seventh concerned with the education of staff and management to p revent some of the failures that may occur during internal branding programmes as a result of ignorance and damage preconceptions.Thus, this dimension calls for the identification of such beliefs, attitudes, and mental models through market research and constituency assessments and their alignment with organizational objectives and policies through education. ROLE OF HR IN INTERNAL BRANDING The degree of HR involvement in internal branding was evaluated using the mean of the five-item measure presented in diagram The measures mean of 3. 31 on a six-point scale (1 strongly equip 6 strongly disagree) does not indicate a strong degree of HR involvement in internal branding activities.In fact, fully one-fifth of the respondents generally or strongly disagreed that brand value training is provide or that the knowledge is used in staffing decisions. More than 30 percent generally or strongly disagreed that annual performance reviews or departmental plans consider the brand values. It is apparent that HR is not heavily involved in the internal branding process, and/or that internal brandingis not considered a high priority function at most American firms.When asked who within the company delivers the brand message, more than two-thirds (68 percent) of respondents indicated it was top management, followed by marketing personnel (35 percent), the immediate supervisor (27 percent), and human resources (16 percent). Since respondents were able to check more than one response, it is apparent that in many cases more than one individual in the company delivers the brand message, and the involvement of HR could be stronger. Incorporation of the brand message into work activities The internalization of the brand message into work activities is not particularly strong.With an overall mean of 2. 68 on a six point scale (1 strongly agree 6 strongly disagree), it appears that American professionals do not empha surface the integration their firms brand message into their ge neral work activities, at least at the level one might expect given recent accounts in business and academic literature. Personal involvement in the brand Respondents attitude toward the company brand was stronger than may have been suspected by the human resource involvement and the incorporation of the brand message into work activities. The measures mean of 2. 4 on a six-point scale illustrates a relatively strong respondent attitude toward their respective brands, and possible opportunity for furthering the development of incorporation the brand in work activities. blood between HR involvement in internal branding and the incorporation of the brand message into work activities and personal involvement in the brand While perceived HR involvement in internal brandingand the incorporation of the brand message into work activities appears moderate at best within US businesses, there is a relatively strong relationship between the means of the two variables.As the ruleings in Table IV indicate, the relationship between mean HR involvements in internal branding and mean incorporation of the brand message as well as the relationship between mean HR involvements in internal branding and mean personal attitude toward the brand are significantly correlated. In other words, respondents who perceived a stronger involvement of the HR function in internal branding were more likely to incorporate the brand message in work activities and/or had a more positive personal attitude toward the brand.HR involvement in internal branding and the incorporation of the brand message into specific work activities Not only does a strong relationship exist between mean HR involvements in internal branding and mean incorporation of the brand message, but a relatively strong relationship also exists between mean HR involvement and each of the specific work activities tested. In each case a significant, positive relationship can be found, as well as possible opportunity for enhance bran d integration among American professionals.RESEARCH METHODOLGY Data Collection- There are two main sources for collecting data. These are 1. Primary Data 2. Secondary Data 1. Primary Data The primary data was collected in the form of questionnaire from employees of various industries like IT industry, Hotel industry etc. 2. Secondary Data The secondary data was to be collected from reference books, journals, magazines, and newspapers and through internet. The research instrument was Questionnaire.SAMPLE SIZE The sample size for the questionnaire was 50 employees. SAMPLE METHOD Simple random method of sampling. The limitation of the study was- * The area engendered was only pune city. * There was the lack of diversification within each sample, and the relatively low total sample size employed. * The respondents may be biased or influenced by some other factors. DATA ANALYSIS 1) Did your organization carry out initiation program? YES NO 80% 20%Through this graph we have essay to s how that 80% of the organizations carry out the induction program whereas 20% of the organizations do not carry out the induction program. 2) Did in induction program you cover Employee branding? YES NO 80% 20% In the second graph we have tried to figure out how many organization in induction program cover the employee branding technique and the result was that 80% of the organization mainly It industry do cover the employee branding technique whereas 20%of the industry do not cover it. ) Which technique do you use for employee branding? Mentoring Presentation Apprenticeship Other 30% 20% 30% 20% In these graph we have tried to find out which method do they use to tell them about their brands they use various method like mentoring where only 30% of them use it then other is mentoring where only 20% only use it other apprenticeship where only 30% use it and there are other method which only 20% of the organization use it. ) Do you have any other employee branding program for existing employee? YES NO 10% 90% Through this graph we have tried to figure out how many organization uses any other employee branding program for their existing employee the result was that 10% says they do have where they send their employee for training for some limited amount of time to brush up their knowledge and 90% says they do not have. 5) What is the best way to approach employee branding? EMPLYOEE CUSTOMER 50% 50%In this we try to find out who is the best way to approach Employee branding and we come to know that marketers should look at employees as an internal market, where the objective is to make them feel valued and give them a sense of belonging because this is a basic human need. But every bit staff should be viewed as another vehicle to communicate and manifest the brand. 6) Who should take charge of employee branding? TOP LEVEL HR DEPARTMENT trade DEPARTMENT OTHER 40% 40% 10% 10% In this we try to find out who has the main responsibility of conveying the employee bran ding and the result was it is not whole-sole responsibility of one department it is the responsibility of all the department. 7) How do you communicate internal branding? MEETINGS SPONSORING NARRATING STORY OTHERS 20% 40% 10% 30% Through we try to find out what is the best way to communicate your brand to people because brand is at the centre of the organization that why organization uses meetings, narrating events to tell them about their brands. ) What are the ways you use to make them interested in the brands? TV-ADS SPONSORING INTERNET OTHERS 40% 30% 20% 10% In this we have shown which are the best medium to communicate about our brand we have seen TV-ads , internet ,organizing events were the best way to communicate about it because it attract lot of tending of the customers. 9) How do you monitor the success of your internal brand? SETTING TARGET CLIENT ASSESSMENT OTHERS 40% 40% 20%In this we have tried to figure out that how they monitor the success of their brand because s ometime it become benchmarking exercise to try to see if anything is becoming problematic so they set target and sometime they do client assessment test where they interviewed 50 people from client organization. 10) To what extent do employees understand what their organization brand represents? At 20% At 50% At 70% 70% or above 10% 40% 30% 20% In this we have tried to find out how much employees of an organization understand their brand so we have try to present in the form of numeric form FINDINGSIn general, the majority of participants were able to articulate (in varying degrees) what their organizations brand represents In relation to the way in which employees acquire organizational knowledge for the purpose of carrying out their roles and responsibilities, the results revealed iii strong themes, that is, training, customer/market information and work environment (co-workers). The employees devoid of brand knowledge are unable to transform the brand vision into the brand reali ty evidence presented here suggests that there is still an inconsistent practitioner approach to the provision of employee-relevant brand information.This is somewhat surprising, given that it is apparent from the comments provided by the participants who lacked customer or market information that employee satisfaction and their ability to successfully carry out their roles and responsibilities is adversely impacted. Despite the speed with which business decisions need to be made today in order to remain competitive, individuals within organizations are still not being given the support and skills they feel are necessary for them to respond effectively to the business challenges of today. CONCLUSIONIt could be concluded that employee branding is becoming the concept or mantra of todays business world. Employee branding helps the companies to have better perspective of their consumers and motivate the employees as well. The brand interpretation in the mind of customer is very importa nt. At the end of the day, how the brand is positioned in the minds of the consumers is heavily dependent on companys employees. Investment in an organizations human capital is a precursor for subsequent organizational success, especially in such a competitive global market.While conceptually this appears to be a reasonable assumption, the empirical evidence is limited to the validation of the link between employee satisfaction and customer loyalty. In particular, internal brand management has been identified as a means to engender such outcomes (eg organizational success and employee satisfaction) and yet there appears to be limited understanding as to the impact of such efforts from an employee perspective. Without such insight, attainment of a desired level of employee satisfaction could be considered synonymous to flying blind.Furthermore, it becomes increasingly challenging to justify such an internal investment without evidence of the impact such an investment has on the organ ization as manifested in employee attitude and behavior. SUGGESTIONS * Cultivate a culture that reinforces your Brand swerve and encourage employees to live the brand * Measure the effectiveness of your internal branding strategy to maximize the ROI on your internal branding initiatives * Insist that senior management models brand-focused behavior and cultural values. * Set communication alignment goals (are you even measuring the effectiveness of your internal communication. Make positive examples of employee behavior that represents your values, mission, brand and business strategy. * strengthener employees for demonstrating their commitment to your brand contract and values. * Show daily how commitment to mission and values is the touchstone that drives your decisions. * Harness the entire creativity of every employee in obstetrical delivery the brand to life. * Involve all departments in branding, not just marketing HR, operations, customer support, development, finance, and more. REFERENCES BOOKS AND JOURNALS * Aurand, T. W. , L. Gorchels and T. R.Bishop (2005), Human resource managements role in internal btanding an opportunity for cross-functional brand message synergy, ledger of Product and Brand Management, vol. 14, no. 3, pp. 163-9. * Bak, C. A. , L. H. Vogt, W. R. George and I. R. Greentree (1994), Management by team an innovative tool for running a service organization through internal marketing, Journal of Services Marketing, vol. 8, no. 1, pp. 37-47. * Ballantyne, D. (1997), Internal networks for internal marketing, Journal of Marketing Management, vol. 13, no. 5, July, pp. 343-66. * Barnes, B. R. , M. T. Fox and D.S. Morris (2004), Exploring the linkage between internal marketing, relationship marketing and service quality a case study of a consulting organization, Total Quality Management, vol. 15, nos. 5/6, pp. 593-601. * Beagrie, S. (2003), How to influence employee behavior through internal marketing, Personnel Today, August, p. 35- * Bergstrom, A. , D. Blumenthal and S. Crothers (2002), why internal branding matters the case of Saab, Corporate Reputation Review, vol. 5, nos. 2/3, Fall, pp. 133-42. * Berry, L. L. (1981), The employee as customer, Journal of Retail Banking, vol. , pp. 25-8. * Berry, L. L. , M. C. Burke and J. S. Hensel (1976), Improving retailer capability for effective consumerism response, Journal of Retailing, vol. 52, no. 3, Fall, pp. 3-15. * Berry, L. L. and A. Parasuraman (1992), Services marketing starts from within, Marketing Management, vol. 1, no. 1, pp. 24-34. * Bowen, D. E. and E. E. Lawler III (1992), the empowerment of service workers what, why, how, and when, Sloan Management Review, vol. 33, no. 3, spring, pp. 31-9. INTERNET SITES www. google. com www. philipkotler. com www. Shrm. org www. wikipedia. com QUESTIONNAIRE ) Did your organization carry out induction program? Yes No 2) Did in induction program you cover employee branding techniques? Yes No 3) Which techniques do you use for employee branding? Mentoring Presentation Apprenticeship Other 4) Do you have any other employee branding program for existing employee? Yes No 5) What is the best way to approach employee branding? Employees Customer 6) Who should take charge of employee branding? go along level Hr department Marketing department other 7) How do you communicate internal brands to people? Meetings nsor sponsoring narrating story Other 8) What are the ways you use to make them interested in the brand? TV-ads Sponsoring Internet Other 9) How do you monitor the success of your internal brand? Setting targets client Assessment Other 10) To what extent do employees understand their organization brand represent? At 20% At 50% A At 70% 70% or above